ATS Singapore Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ats/ats-singapore/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 26 Jun 2024 12:51:12 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ATS Singapore – The Countdown is On https://www.exchangewire.com/blog/2024/06/26/ats-singapore-the-countdown-is-on/ Wed, 26 Jun 2024 10:12:32 +0000 https://www.exchangewire.com/?p=1761221 We’re counting down to ATS Singapore on July 3rd. Here’s some of the highlights to expect from our annual APAC extravaganza.

ATS Singapore is back for 2024, and as usual we’ve got a jam-packed agenda cutting to the heart of the [...]

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]]> What to Expect at ATS Singapore 2024 https://www.exchangewire.com/blog/2024/05/23/what-to-expect-at-ats-singapore-2024/ Thu, 23 May 2024 09:39:28 +0000 https://www.exchangewire.com/?p=1760468 In just two months, ExchangeWire’s ATS Singapore will make its 13th splash around the Asia-Pacific. 

ATS Singapore 2024 will bring together the best of APAC’s ad tech scene. We’ll be examining recent industry developments, shedding light on the upcoming challenges and [...]

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]]> The Evolution of Retail Media: Industry Q&A https://www.exchangewire.com/blog/2024/05/14/the-evolution-of-retail-media/ Tue, 14 May 2024 01:00:00 +0000 https://www.exchangewire.com/?p=1760200 We ask our ATS Singapore speakers how they see the retail media space evolving and growing, and look at the opportunities and challenges in the nascent space.

Retail media: the convergence of advertising and commerce within the retail environment. As more [...]

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]]> Cookies or not, programmatic ad spending is expected to grow in Asia in 2024 https://www.exchangewire.com/blog/2023/11/10/cookies-programmatic-ad-spending-expected-grow-asia-2024/ Fri, 10 Nov 2023 02:00:00 +0000 https://www.exchangewire.com/?p=1753993 In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers.

Programmatic advertising stands out as a vital digital asset within [...]

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]]> “We are just starting to see what is possible”: Lemma’s Ryan Pestano on curation and Programmatic DOOH across APAC https://www.exchangewire.com/blog/2023/10/26/we-are-just-starting-to-see-what-is-possible-lemmas-ryan-pestano-on-apac-ooh-and-programmatic-dooh/ Thu, 26 Oct 2023 12:28:52 +0000 https://www.exchangewire.com/?p=1752825 Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven [...]

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]]> ATS Singapore: What We’re Looking Forward To https://www.exchangewire.com/blog/2023/09/25/the-countdown-to-ats-singapore-whats-exciting-our-speakers/ Mon, 25 Sep 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1750791 ATS Singapore 2023 is in just over a week and we couldn’t be more excited! Now in its 12th year, ExchangeWire’s flagship APAC conference will bring together 50 speakers across 15 captivating sessions, with the two-day conference exploring the hottest [...]

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]]> James Parker, MiQ: Programmatic in CTV, User Privacy, Sustainability, and ATS Singapore https://www.exchangewire.com/blog/2023/09/20/james-parker-miq-programmatic-in-ctv-user-privacy-sustainability-and-ats-singapore/ Wed, 20 Sep 2023 05:00:00 +0000 https://www.exchangewire.com/?p=1750828 MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic, CTV, data security concerns, and more.

Ahead of MiQ's appearance at the highly-anticipated ATS Singapore, he also offered us a [...]

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]]> Five Reasons Why Mobile In-Game Advertising Grabs Attention https://www.exchangewire.com/blog/2023/09/20/five-reasons-why-mobile-in-game-advertising-grabs-attention/ Wed, 20 Sep 2023 01:00:00 +0000 https://www.exchangewire.com/?p=1750764 Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad format excels at capturing consumers' attention.

In the ever-evolving landscape of digital advertising, mobile gaming has emerged as a powerful channel [...]

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]]> The Growth of Programmatic DOOH in APAC: Q&A with Franck Vidal, Vistar Media https://www.exchangewire.com/blog/2023/09/20/the-growth-of-programmatic-ooh-in-apac-and-what-it-means-for-advertisers-qa-with-franck-vidal-vistar-media/ Wed, 20 Sep 2023 01:00:00 +0000 https://www.exchangewire.com/?p=1750768 Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). In this exclusive Q&A, Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging [...]

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]]> Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota https://www.exchangewire.com/blog/2023/09/19/data-is-the-key-to-unlocking-the-cookieless-future-qa-with-kristina-prokop-eyeota/ Tue, 19 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1750704 In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

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