Walled Gardens Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/walled-gardens/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 31 Oct 2024 16:06:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Scaling Retail Media’s Walled Gardens   https://www.exchangewire.com/blog/2024/10/31/scaling-retail-medias-walled-gardens/ Thu, 31 Oct 2024 16:06:29 +0000 https://www.exchangewire.com/?p=1764464 Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.  

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

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]]> Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens https://www.exchangewire.com/blog/2024/10/22/pixels-unveils-groundbreaking-premium-sports-vertical-video-network-beyond-walled-gardens/ Tue, 22 Oct 2024 08:01:00 +0000 https://www.exchangewire.com/?p=1764006 Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens.

The vRoll™ network sources videos directly [...]

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]]> From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend https://www.exchangewire.com/blog/2024/09/24/from-walled-garden-platforms-to-mobile-gaming-why-advertisers-should-shift-their-ad-spend/ Tue, 24 Sep 2024 13:50:53 +0000 https://www.exchangewire.com/?p=1763263 At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]

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]]> 59A Launches Unified Shopper Media & the 59A Shopper Index https://www.exchangewire.com/blog/2024/06/14/59a-launches-unified-shopper-media-the-59a-shopper-index/ Fri, 14 Jun 2024 09:58:03 +0000 https://www.exchangewire.com/?p=1761001 59A, a technology business that creates and deploys custom algorithms to deliver advantage to brands within media planning and buying, is launching Unified Shopper Media - a revolutionary new approach to shopper media.

Unified Shopper Media promises to transform how brands [...]

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]]> The MadTech Sketch – The Revolut Ad Model: Everything is NOT an Ad Net https://www.exchangewire.com/blog/2024/04/26/the-madtech-sketch-the-revolut-ad-model-everything-is-not-an-ad-net/ Fri, 26 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759903 In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden.

Another new ad [...]

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]]> Predictions 2024: Open Web https://www.exchangewire.com/blog/2023/12/29/predictions-2024-open-web/ Fri, 29 Dec 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1755903 As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes.

Understanding the trajectory of the open [...]

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]]> Zefr Takes Stance Against Climate Misinformation by Joining Ad Net Zero & Partnering with Cedara https://www.exchangewire.com/blog/2023/05/03/zefr-takes-stance-against-climate-misinformation-by-joining-ad-net-zero-partnering-with-cedara/ Wed, 03 May 2023 13:01:02 +0000 https://www.exchangewire.com/?p=1744195 Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero, a cross-industry initiative aimed at reducing emissions from advertising operations and driving sustainable behaviour change in the industry. As part of Ad Net [...]

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]]> Clean rooms, walled gardens and identity: ad tech at CES 2023 https://www.exchangewire.com/blog/2023/01/12/clean-rooms-walled-gardens-and-identity-ad-tech-at-ces-2023/ Thu, 12 Jan 2023 19:00:00 +0000 https://www.exchangewire.com/?p=1740046 The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]

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]]> Open Web v Walled Gardens: Predictions for 2023 https://www.exchangewire.com/blog/2022/12/28/open-web-v-walled-gardens-predictions-2023/ Wed, 28 Dec 2022 08:00:00 +0000 https://www.exchangewire.com/?p=1738939 This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [...]

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]]> ExchangeWire’s 2023 predictions https://www.exchangewire.com/blog/2022/12/05/exchangewires-2023-predictions/ Mon, 05 Dec 2022 10:20:00 +0000 https://www.exchangewire.com/?p=1738348 December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets.

Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

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