Curation Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/curation/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 19 Nov 2024 15:28:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences https://www.exchangewire.com/blog/2024/11/20/permutive-index-exchange-expand-partnership-to-unlock-premium-publisher-audiences/ Wed, 20 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1764985 Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

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]]> Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

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]]> Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory https://www.exchangewire.com/blog/2024/11/06/audigent-partners-with-google-ad-manager-to-help-agencies-access-curated-inventory/ Wed, 06 Nov 2024 10:46:17 +0000 https://www.exchangewire.com/?p=1764604 Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature. 

This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

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]]> Industry Review 2025: Curation’s Time to Shine? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-curations-time-to-shine/ Tue, 22 Oct 2024 09:27:24 +0000 https://www.exchangewire.com/?p=1764129 Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Want to have your say?

Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [...]

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]]> Industry Review 2025: What You Need to Know https://www.exchangewire.com/blog/2024/10/21/industry-review-2025-what-you-need-to-know/ Mon, 21 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764040 ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year.

Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]

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]]> Q3 in Ad Tech: Trials and Tribulations https://www.exchangewire.com/blog/2024/10/18/q3-in-ad-tech-trials-and-tribulations/ Fri, 18 Oct 2024 10:06:22 +0000 https://www.exchangewire.com/?p=1764014 In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer?

It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]

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]]> Audigent Names Pierce Cook-Anderson EVP & GM of EMEA to Oversee European Growth https://www.exchangewire.com/blog/2024/10/08/audigent-names-pierce-cook-anderson-evp-gm-of-emea-to-oversee-european-growth/ Tue, 08 Oct 2024 13:39:56 +0000 https://www.exchangewire.com/?p=1763712 Audigent, the leading data activation, curation, and identity platform, today (October 8th, 2024) announced that it has hired Pierce Cook-Anderson as executive vice president and general manager, EMEA. In this newly created role, Cook-Anderson will oversee all of Audigent’s business [...]

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]]> OpenX Promotes Matt Sattel to Chief Revenue Officer https://www.exchangewire.com/blog/2024/09/05/openx-promotes-matt-sattel-to-chief-revenue-officer/ Thu, 05 Sep 2024 13:31:42 +0000 https://www.exchangewire.com/?p=1762771 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (September 5th, 2024) announced the promotion of Matt Sattel to chief revenue officer. In this new role, Sattel will continue to lead the buyer development team while adding [...]

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]]> Audigent & Onetag Redefining Programmatic https://www.exchangewire.com/blog/2024/09/05/audigent-onetag-redefining-programmatic/ Thu, 05 Sep 2024 13:20:23 +0000 https://www.exchangewire.com/?p=1762760 Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. 

By integrating Onetag’s Smart Curation technology into its own [...]

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]]> Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships & Expands Team with Key Hire https://www.exchangewire.com/blog/2024/08/29/multilocal-accelerates-growth-in-audience-curation-doubles-ssp-partnerships-expands-team-with-key-hire/ Thu, 29 Aug 2024 13:37:56 +0000 https://www.exchangewire.com/?p=1762655 Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by [...]

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