Audience Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/audience/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 19 Nov 2024 15:28:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences https://www.exchangewire.com/blog/2024/11/20/permutive-index-exchange-expand-partnership-to-unlock-premium-publisher-audiences/ Wed, 20 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1764985 Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

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]]> Reinventing the Crab: Is CTV just TV Again? https://www.exchangewire.com/blog/2024/11/14/reinventing-the-crab-is-ctv-just-tv-again/ Thu, 14 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764777 And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before...

There’s a phenomenon in nature called carcinisation. Essentially, [...]

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]]> StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency https://www.exchangewire.com/blog/2024/11/13/stackadapt-is-building-an-integration-on-the-shopify-platform-to-optimise-merchant-campaign-efficiency/ Wed, 13 Nov 2024 10:00:42 +0000 https://www.exchangewire.com/?p=1764823 StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the Shopify App Store. 

Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to [...]

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]]> Mollie Spilman Joins ArcSpan’s Advisory Board https://www.exchangewire.com/blog/2024/11/12/mollie-spilman-joins-arcspans-advisory-board/ Tue, 12 Nov 2024 14:13:27 +0000 https://www.exchangewire.com/?p=1764773 ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in advertising technology, has joined the company’s Advisory Board. As ArcSpan’s Audience Monetisation System (AMS) continues to set new standards in [...]

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]]> Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory https://www.exchangewire.com/blog/2024/11/06/audigent-partners-with-google-ad-manager-to-help-agencies-access-curated-inventory/ Wed, 06 Nov 2024 10:46:17 +0000 https://www.exchangewire.com/?p=1764604 Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature. 

This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

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]]> “The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet https://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/ Wed, 30 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764391 We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission and values with financial success, and being the first UK publisher to take legal action against OpenAI...

How do you define [...]

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]]> FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id https://www.exchangewire.com/blog/2024/10/28/freewheel-strengthens-its-compatibility-with-universal-identifiers-including-first-id/ Mon, 28 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764277 FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]

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]]> Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI https://www.exchangewire.com/blog/2024/10/17/illuma-partners-with-pubmatic-to-enhance-seasonal-holiday-campaigns-with-contextual-ai/ Thu, 17 Oct 2024 08:30:00 +0000 https://www.exchangewire.com/?p=1763894 Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season.

PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma [...]

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]]> NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory https://www.exchangewire.com/blog/2024/10/09/numbereight-gameloft-for-brands-forge-strategic-partnership-to-enhance-audience-targeting-across-premium-gaming-inventory/ Wed, 09 Oct 2024 15:00:00 +0000 https://www.exchangewire.com/?p=1763775 Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less data solutions.

Gaming, particularly mobile gaming, has emerged as an area of interest in the advertising industry due to its engagement [...]

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]]> GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad Experience https://www.exchangewire.com/blog/2024/10/09/geoedge-ex-co-partner-to-secure-a-malvertising-free-video-ad-experience/ Wed, 09 Oct 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1763719 EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [...]

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