Header Bidding Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/header-bidding/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 20 Sep 2024 09:20:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Google v USA: Week Two Court Report https://www.exchangewire.com/blog/2024/09/20/google-v-usa-week-two-court-report/ Fri, 20 Sep 2024 09:20:54 +0000 https://www.exchangewire.com/?p=1763189 The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends.

In the second week of the USA v Google antitrust trial, significant developments shed further light [...]

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]]> AdPlayer.Pro publica los resultados del segundo trimestre de 2024: funciones de header bidding mejoradas & targeting avanzado https://www.exchangewire.com/blog/2024/09/05/adplayer-pro-publica-los-resultados-del-segundo-trimestre-de-2024-funciones-de-header-bidding-mejoradas-targeting-avanzado/ Thu, 05 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762704 AdPlayer.Pro, un proveedor global de tecnologías SaaS de publicidad en vídeo, ha publicado su informe del segundo trimestre de 2024, en el que destaca importantes avances en las capacidades de su plataforma desde abril hasta junio de 2024.

En particular, algunos [...]

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]]> AdPlayer.Pro Releases Q2 2024 Results: Enhanced Header Bidding Features & Advanced Targeting https://www.exchangewire.com/blog/2024/09/05/adplayer-pro-releases-q2-2024-results-enhanced-header-bidding-features-advance-targeting/ Thu, 05 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762699 AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024.

Notably, some of the key developments included the introduction of enhanced header bidding [...]

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]]> Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks https://www.exchangewire.com/blog/2024/04/03/content-ignite-streamlines-publisher-ad-stack-management-with-fusion-ad-stacks/ Wed, 03 Apr 2024 09:38:52 +0000 https://www.exchangewire.com/?p=1759155 Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [...]

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]]> Empresa de tecnología publicitaria de vídeo outstream AdPlayer.Pro refuerza la integración de socios de Prebid https://www.exchangewire.com/blog/2024/02/29/empresa-de-tecnologia-publicitaria-de-video-outstream-adplayer-pro-refuerza-la-integracion-de-socios-de-prebid/ Thu, 29 Feb 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1758450 AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo. 

Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]

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]]> AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration https://www.exchangewire.com/blog/2024/02/29/adplayer-pro-outstream-video-ad-tech-company-strengthens-prebid-partners-integration/ Thu, 29 Feb 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1758437 AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [...]

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]]> Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem  https://www.exchangewire.com/blog/2023/12/18/adverty-selects-pubmatic-as-global-preferred-pmp-partner-elevating-in-game-advertising-ecosystem/ Mon, 18 Dec 2023 12:36:28 +0000 https://www.exchangewire.com/?p=1756462 In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

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]]> AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC & Launch AlgoriX SDK https://www.exchangewire.com/blog/2023/07/13/algorix-works-with-prebid-org-to-accelerate-prebid-adoption-in-apac-launch-algorix-sdk/ Thu, 13 Jul 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1747977 AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s mobile solution. As the sole Asian company in Prebid's global task force, AlgoriX is leveraging its mobile advertising [...]

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]]> Le Groupe Le Monde renouvelle sa confiance à Outbrain pour 5 ans https://www.exchangewire.com/blog/2023/03/14/le-groupe-le-monde-renouvelle-sa-confiance-a-outbrain-pour-5-ans/ Tue, 14 Mar 2023 14:54:45 +0000 https://www.exchangewire.com/?p=1742880 Outbrain, plateforme leader de recommandations, est fier d'annoncer le renouvellement de son partenariat exclusif, débuté il y a 10 ans, pour une durée supplémentaire de 5 ans avec le Groupe Le Monde.Le Groupe Le Monde est le groupe média d'information [...]

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]]> Top Publishers Adopt Taboola’s New Header Bidding Solution, Unlocking Incremental Revenue https://www.exchangewire.com/blog/2022/11/04/top-publishers-adopt-taboolas-new-header-bidding-solution-unlocking-incremental-revenue/ Fri, 04 Nov 2022 13:06:30 +0000 https://www.exchangewire.com/?p=1735841 Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, empowering advertisers to [...]

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