Ad Server Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ad-server/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 18 Oct 2024 09:02:39 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Clinch’s Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner https://www.exchangewire.com/blog/2024/10/18/clinchs-charel-macintosh-honoured-as-a-2024-p2pi-women-of-excellence-award-winner/ Fri, 18 Oct 2024 09:02:37 +0000 https://www.exchangewire.com/?p=1764010 Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [...]

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]]> Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server https://www.exchangewire.com/blog/2024/10/17/clinch-joins-amazon-ads-partner-network-as-certified-global-ad-server/ Thu, 17 Oct 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1763875 Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [...]

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]]> Kevel Partners with the World’s Largest Home Improvement Retailer Orange Apron Media https://www.exchangewire.com/blog/2024/10/08/kevel-partners-with-the-worlds-largest-home-improvement-retailer-orange-apron-media/ Tue, 08 Oct 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1763698 Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology. 

After six years of providing home improvement retail media solutions, Orange Apron Media [...]

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]]> Clinch Launches GenAI-Powered ‘Copilot’ https://www.exchangewire.com/blog/2024/09/24/clinch-launches-genai-powered-copilot/ Tue, 24 Sep 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1763255 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [...]

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]]> Google v USA: Week Two Court Report https://www.exchangewire.com/blog/2024/09/20/google-v-usa-week-two-court-report/ Fri, 20 Sep 2024 09:20:54 +0000 https://www.exchangewire.com/?p=1763189 The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends.

In the second week of the USA v Google antitrust trial, significant developments shed further light [...]

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]]> Google v DoJ: Week One Court Report https://www.exchangewire.com/blog/2024/09/13/google-v-doj-week-one-court-report/ Fri, 13 Sep 2024 10:13:19 +0000 https://www.exchangewire.com/?p=1763037 The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends.

As the Google v DoJ trial unfolds, Google’s alleged monopolistic control over the ad market is [...]

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]]> Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media https://www.exchangewire.com/blog/2024/09/11/kevel-placements-io-announce-strategic-partnership-to-address-unique-challenges-in-retail-media/ Wed, 11 Sep 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1762946 Kevel, the API-first ad-serving company for building custom, in-house ad platforms, and Placements.io, the leading revenue management platform for media companies, today (September 11th, 2024) announced a strategic partnership that will empower retailers and e-commerce brands to seamlessly manage, optimise, [...]

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]]> What Google’s Trial Means for Ad Tech https://www.exchangewire.com/blog/2024/09/09/what-googles-trial-means-for-ad-tech/ Mon, 09 Sep 2024 09:52:44 +0000 https://www.exchangewire.com/?p=1762838 As the ‘trial of the century’ approaches, what impact could Google vs the US Department of Justice have on the ad tech industry?

In recent years, Google has faced mounting scrutiny over its alleged anticompetitive practices. This is now coming to [...]

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]]> AdPlayer.Pro publica los resultados del segundo trimestre de 2024: funciones de header bidding mejoradas & targeting avanzado https://www.exchangewire.com/blog/2024/09/05/adplayer-pro-publica-los-resultados-del-segundo-trimestre-de-2024-funciones-de-header-bidding-mejoradas-targeting-avanzado/ Thu, 05 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762704 AdPlayer.Pro, un proveedor global de tecnologías SaaS de publicidad en vídeo, ha publicado su informe del segundo trimestre de 2024, en el que destaca importantes avances en las capacidades de su plataforma desde abril hasta junio de 2024.

En particular, algunos [...]

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]]> AdPlayer.Pro Releases Q2 2024 Results: Enhanced Header Bidding Features & Advanced Targeting https://www.exchangewire.com/blog/2024/09/05/adplayer-pro-releases-q2-2024-results-enhanced-header-bidding-features-advance-targeting/ Thu, 05 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762699 AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024.

Notably, some of the key developments included the introduction of enhanced header bidding [...]

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