Prebid Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/prebid/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 28 Oct 2024 11:50:08 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 El Proveedor de Tecnología Publicitaria de Vídeo Digital AdPlayer.Pro Lanza su Submódulo de Vídeo Outstream para Prebid.js https://www.exchangewire.com/blog/2024/10/31/el-proveedor-de-tecnologia-publicitaria-de-video-digital-adplayer-pro-lanza-su-submodulo-de-video-outstream-para-prebid-js/ Thu, 31 Oct 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1764339 AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js.

Según el anuncio, el Submódulo de Vídeo de AdPlayer.Pro implica que el reproductor de vídeo [...]

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]]> AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule  https://www.exchangewire.com/blog/2024/10/31/adplayer-pro-digital-video-ad-tech-provider-launches-its-prebid-centered-outstream-video-submodule/ Thu, 31 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764327 AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js.

According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [...]

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]]> Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments https://www.exchangewire.com/blog/2024/10/09/brands-achieve-significant-gains-in-media-quality-performance-with-adelaides-attention-pre-bid-segments/ Wed, 09 Oct 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1763599 Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]

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]]> Taboola Integrates DoubleVerify’s Authentic Marketplace Solution https://www.exchangewire.com/blog/2024/08/06/taboola-integrates-doubleverifys-authentic-marketplace-solution/ Tue, 06 Aug 2024 15:18:40 +0000 https://www.exchangewire.com/?p=1762269 Taboola, a global leader in powering recommendations for the open web, today (August 6th, 2024) announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the leading software platform for digital media measurement, data, and analytics.

Since 2021, [...]

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]]> AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements https://www.exchangewire.com/blog/2024/07/11/adplayer-pro-saas-video-ad-tech-company-launches-key-product-enhancements/ Thu, 11 Jul 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1761507 AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products.

Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]

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]]> IAS is a Partner of the Equativ Curation Platform https://www.exchangewire.com/blog/2024/06/27/ias-is-a-partner-of-the-equativ-curation-platform/ Thu, 27 Jun 2024 13:30:33 +0000 https://www.exchangewire.com/?p=1761281 Equativ, the leading global independent ad tech platform, today (June 27th, 2024) announces the availability of Integral Ad Science (IAS)  pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a leading global media measurement and optimisation platform, will use its [...]

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]]> Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology https://www.exchangewire.com/blog/2024/06/13/pixalate-introduces-supply-chain-object-post-bid-verification-pre-bid-blocking-technology/ Thu, 13 Jun 2024 15:23:50 +0000 https://www.exchangewire.com/?p=1760964 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and [...]

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]]> AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024 https://www.exchangewire.com/blog/2024/05/30/adplayer-pro-unveils-innovations-in-programmatic-ad-tech-mobile-sdk-upgrades-in-q1-2024/ Thu, 30 May 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760505 AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs.

According to the announcement, from January to March 2024, the AdPlayer.Pro team [...]

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]]> AdPlayer.Pro presenta innovaciones en tecnología publicitaria programática y actualizaciones de SDK móviles en el primer trimestre de 2024 https://www.exchangewire.com/blog/2024/05/30/adplayer-pro-presenta-innovaciones-en-tecnologia-publicitaria-programatica-y-actualizaciones-de-sdk-moviles-en-el-primer-trimestre-de-2024/ Thu, 30 May 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760508 AdPlayer.Pro, un proveedor global de tecnología de publicidad en vídeo, anunció los resultados del primer trimestre de 2024, destacando avances significativos en sus capacidades de publicidad programática y mejoras sustanciales en sus SDK móviles.

Según el anuncio, de enero a marzo [...]

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]]> Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks https://www.exchangewire.com/blog/2024/04/03/content-ignite-streamlines-publisher-ad-stack-management-with-fusion-ad-stacks/ Wed, 03 Apr 2024 09:38:52 +0000 https://www.exchangewire.com/?p=1759155 Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [...]

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