Customer Experience Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/customer-experience/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 29 Oct 2024 13:38:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem https://www.exchangewire.com/blog/2024/10/29/yahoo-dsp-partners-with-geoedge-to-safeguard-the-ad-experience-across-its-digital-ecosystem/ Tue, 29 Oct 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1764294 By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [...]

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]]> impact.com Unveils Fully Customisable Customer Referral Solution https://www.exchangewire.com/blog/2024/07/30/impact-com-unveils-fully-customisable-customer-referral-solution/ Tue, 30 Jul 2024 15:06:11 +0000 https://www.exchangewire.com/?p=1762083 impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

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]]> Tecnologia e Innovazione ai Cannes Lions 2024: Federico Salvitti di MINT Commenta i Sei Trend Principali https://www.exchangewire.com/blog/2024/07/01/tecnologia-e-innovazione-ai-cannes-lions-2024-federico-salvitti-di-mint-commenta-i-sei-trend-principali/ Mon, 01 Jul 2024 08:48:10 +0000 https://www.exchangewire.com/?p=1761321 L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti, VP Growth per gli Stati Uniti di MINT, ha condiviso sei tendenze fondamentali emerse quest’anno.

1. La Fusione di Creatività e [...]

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]]> How Tech Can Redefine the Big Match Experience for Sports Fans https://www.exchangewire.com/blog/2024/05/16/how-tech-can-redefine-the-big-match-experience-for-sports-fans/ Thu, 16 May 2024 01:00:00 +0000 https://www.exchangewire.com/?p=1760274 As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones. Cyril Louis, Global Executive Creative Director, LePub Singapore Giwoun Park, Marketing Director, HEINEKEN Korea discuss the power of sport, and [...]

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]]> Voodoo Partners with AppHarbr by GeoEdge to Level Up In-Game Ad Quality https://www.exchangewire.com/blog/2024/04/09/voodoo-partners-with-appharbr-by-geoedge-to-level-up-in-game-ad-quality/ Tue, 09 Apr 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1759324 AppHarbr by GeoEdge, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games and apps. This collaboration sets new standards in the mobile gaming industry by enhancing the advertising experience for players and [...]

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]]> Appodeal & AppHarbr by GeoEdge Announce Partnership to Elevate Mobile App User Experience https://www.exchangewire.com/blog/2024/03/14/appodeal-appharbr-by-geoedge-announce-partnership-to-elevate-mobile-app-user-experience/ Thu, 14 Mar 2024 15:33:36 +0000 https://www.exchangewire.com/?p=1758779 Appodeal is a growth platform that transcends ad mediation to empower mobile app publishers to help mobile game publishers maximise monetisation efforts. The partnership between Appodeal and AppHarbr by GeoEdge enhances publishers’ ability to rely on Appodeal by closing the [...]

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]]> European Banking Veteran Frank Krings Joins Zeotap as Senior Advisor https://www.exchangewire.com/blog/2024/01/30/european-banking-veteran-frank-krings-joins-zeotap-as-senior-advisor/ Tue, 30 Jan 2024 13:25:11 +0000 https://www.exchangewire.com/?p=1757701 Zeotap, the enterprise customer data solutions provider, is proud to announce the addition of Frank Krings to its distinguished list of advisors. Krings, a highly regarded Franco-German banker and financial services executive, brings with him a wealth of international experience [...]

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]]> Zeotap CDP & DOUGLAS to Enhance Omnichannel Customer Experience https://www.exchangewire.com/blog/2024/01/29/zeotap-cdp-douglas-to-enhance-omnichannel-customer-experience/ Mon, 29 Jan 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1757646 Zeotap, the easy, secure, and impactful customer data solutions provider, is proud to announce that DOUGLAS, Europe’s number one omnichannel premium beauty destination, has selected Zeotap CDP to elevate its customer engagement and orchestrate touchpoints efficiently through various channels. This [...]

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]]> Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web  https://www.exchangewire.com/blog/2024/01/22/picnic-launches-inventory-intelligence-tool-to-drive-a-more-user-friendly-ad-funded-web/ Mon, 22 Jan 2024 11:13:20 +0000 https://www.exchangewire.com/?p=1757445 Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery. 

Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]

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]]> IAS Announces First Attention Product to Unify Media Quality & Eye-Tracking https://www.exchangewire.com/blog/2024/01/04/ias-announces-first-attention-product-to-unify-media-quality-eye-tracking/ Thu, 04 Jan 2024 15:14:31 +0000 https://www.exchangewire.com/?p=1756937 Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of its Quality Attention™ measurement product, the first to unify media quality and eye-tracking with machine learning. The new offering provides [...]

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