Skills Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/skills/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 10 Jul 2024 11:32:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 MINT annuncia le novità di MINT Academy https://www.exchangewire.com/blog/2024/07/10/mint-annuncia-le-novita-di-mint-academy/ Wed, 10 Jul 2024 11:32:51 +0000 https://www.exchangewire.com/?p=1761535 MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy. 

MINT Academy nasce con l’obiettivo di preparare i partecipanti al futuro dell’advertising digitale, utilizzando tecnologie moderne, sviluppando competenze strategiche e acquisendo conoscenze pratiche direttamente da [...]

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]]> Merkle Partners with RefugeeForce to Support Refugees Launching Their Careers in the Salesforce Ecosystem https://www.exchangewire.com/blog/2022/03/29/merkle-partners-with-refugeeforce-to-support-refugees-launching-their-careers-in-the-salesforce-ecosystem/ Tue, 29 Mar 2022 15:09:06 +0000 https://www.exchangewire.com/?p=1676138 Merkle, a leading technology-enabled, data-driven, customer experience management (CXM) company and part of dentsu, has announced its partnership with RefugeeForce, helping refugees to learn digital skills, grow their network, and launch their Salesforce careers.
RefugeeForce is an independent provider of Salesforce [...]

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]]> Automation, its Impact on People & our Collective Responsibility https://www.exchangewire.com/blog/2019/06/13/automation-impact-people-collective-responsibility/ Thu, 13 Jun 2019 22:00:51 +0000 https://www.exchangewire.com/?p=1024518 Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB [...]

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]]> Is In-Housing Viable in a World of Walled Gardens? https://www.exchangewire.com/blog/2018/08/02/is-in-housing-viable-in-a-world-of-walled-gardens/ Thu, 02 Aug 2018 08:00:48 +0000 https://www.exchangewire.com/?p=137559 Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer of late, I am reminded of just how complex media buying is at a global scale.
There is a common [...]

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]]> Why Education Is STILL a Barrier to Programmatic Adoption https://www.exchangewire.com/blog/2017/11/14/education-still-barrier-programmatic-adoption/ Tue, 14 Nov 2017 16:00:12 +0000 https://www.exchangewire.com/?p=54100 In the run up to an upcoming training programme run by The Programmatic Advisory, in conjunction with ExchangeWire, The Programmatic Advisory's founder and CEO, Wayne Blodwell, highlights the importance of training to keep up to date with the emerging trends [...]

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]]> Do We Still Need Sales People in a Programmatic World? https://www.exchangewire.com/blog/2017/10/05/still-need-sales-people-programmatic-world/ Thu, 05 Oct 2017 08:00:30 +0000 https://www.exchangewire.com/?p=53146 Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), independent ad tech consultant, exclusively for ExchangeWire.
Having [...]

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]]> Who Is Responsible for Programmatic? https://www.exchangewire.com/blog/2017/09/04/who-is-responsible-for-programmatic/ Mon, 04 Sep 2017 12:00:42 +0000 https://www.exchangewire.com/?p=52402 Often, asking who is responsible for programmatic advertising results in a misinterpretation that the 'who' has to be a single individual. However, as Kristen Ditsch, senior manager of client success, Choozle, explains, it isn't as simple as that. Writing exclusively for ExchangeWire, Ditsch [...]

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]]> TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017 https://www.exchangewire.com/blog/2017/08/16/tv-ads-diminishing-influence-au-china-video-ads-climb-966m-1q2017/ Wed, 16 Aug 2017 02:55:07 +0000 https://www.exchangewire.com/?p=52074 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV ads have diminishing influence in AU; China video ads climb to £966m in 1Q2017; AU small [...]

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]]> The Rise of the CCO: Creating a Customer-First Experience https://www.exchangewire.com/blog/2017/08/01/rise-cco-creating-customer-first-experience/ Tue, 01 Aug 2017 08:00:46 +0000 https://www.exchangewire.com/?p=51618 Customers have developed high expectations for their interactions with a business and are now more loyal to the experience than the brand, making them more powerful than ever. Online search makes it easy to find an alternative product, price, or [...]

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]]> Succeed as a Woman in Technology? This Girl Can https://www.exchangewire.com/blog/2017/03/08/succeed-woman-technology-girl-can/ Wed, 08 Mar 2017 10:00:40 +0000 https://www.exchangewire.com/?p=48480 Women in technology; women in STEM fields; women in ad tech; women in advertising – whichever way you cut the numbers, they reflect a set of industries that remain remarkably male-dominated. The needle is moving and there is no shortage [...]

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