Digital Marketing Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/digital-marketing/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 24 Sep 2024 05:55:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden   https://www.exchangewire.com/blog/2024/09/24/perplexity-in-talks-with-brands-for-digital-ads-model-itv-encourages-advertisers-to-embrace-genai-roblox-building-walled-garden/ Tue, 24 Sep 2024 05:55:35 +0000 https://www.exchangewire.com/?p=1763242 Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]

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IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade  https://www.exchangewire.com/blog/2024/07/18/ipa-bellwether-q2-2024-uk-marketing-budgets-reach-highest-peak-in-decade/ Thu, 18 Jul 2024 10:53:36 +0000 https://www.exchangewire.com/?p=1761699 The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures? 

The future is looking bright for the UK’s [...]

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MINT annuncia le novità di MINT Academy https://www.exchangewire.com/blog/2024/07/10/mint-annuncia-le-novita-di-mint-academy/ Wed, 10 Jul 2024 11:32:51 +0000 https://www.exchangewire.com/?p=1761535 MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy. 

MINT Academy nasce con l’obiettivo di preparare i partecipanti al futuro dell’advertising digitale, utilizzando tecnologie moderne, sviluppando competenze strategiche e acquisendo conoscenze pratiche direttamente da [...]

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Wort & Bild Verlag Now Works with goTom: A New Milestone https://www.exchangewire.com/blog/2024/07/03/wort-bild-verlag-now-works-with-gotom-a-new-milestone/ Wed, 03 Jul 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1761369 The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its digital marketing processes.

Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the [...]

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Fusing Creativity, Insight and Innovation: The Wires 2024  https://www.exchangewire.com/blog/2024/05/28/fusing-creativity-insight-and-innovation-the-wires-2024/ Tue, 28 May 2024 12:44:05 +0000 https://www.exchangewire.com/?p=1760523 Back for its eighth year, The Wires 2024 will celebrate the very best of the digital marketing industry. What are the judges looking forward to and what type of entries are sure to impress them?  

The Wires celebrates the best of [...]

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Global Sustaintech Platform IMPACT+ Hires Converteo’s Séverine Loeuille to Lead Marketing Team    https://www.exchangewire.com/blog/2024/05/28/global-sustaintech-platform-impact-hires-converteos-severine-loeuille-to-lead-marketing-team/ Tue, 28 May 2024 09:55:19 +0000 https://www.exchangewire.com/?p=1760514 IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024) announced it has hired Séverine Loeuille as its new global marketing director. 

Loeuille, who has worked in digital marketing for a [...]

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Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta  https://www.exchangewire.com/blog/2024/05/23/google-to-run-ads-in-search-ai-overviews-tiktok-boosts-its-ad-business-with-ai-amazons-ad-revenue-to-close-in-on-meta/ Thu, 23 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760462 On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta 

Soon, Google plans to start testing Search and Shopping ads in its new feature [...]

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Impact, Results, and Simplicity: The Wires Judges Share Their Thoughts On Crafting a Winning Entry https://www.exchangewire.com/blog/2024/04/30/impact-results-and-simplicity-the-wires-judges-share-their-thoughts-on-crafting-a-winning-entry/ Tue, 30 Apr 2024 16:00:00 +0000 https://www.exchangewire.com/?p=1760009 Entries for the The Wires Awards are now open, as we prepare to celebrate the very best in the digital marketing industry.

The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad [...]

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IPA Bellwether Q1 2024: Budget Growth Remains Strong  https://www.exchangewire.com/blog/2024/04/18/ipa-bellwether-q1-2024-budget-growth-remains-strong/ Thu, 18 Apr 2024 12:10:04 +0000 https://www.exchangewire.com/?p=1759593 Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across the marketing sector for their assessments. 

The UK’s total marketing [...]

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How the DMA is Reshaping Ad Tech for Better or Worse https://www.exchangewire.com/blog/2024/03/28/how-the-dma-is-reshaping-ad-tech-for-better-or-worse/ Thu, 28 Mar 2024 15:00:00 +0000 https://www.exchangewire.com/?p=1759120 With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look at some of the intricacies [...]

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