Viewability Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/viewability/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 24 Oct 2024 13:04:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 DoubleVerify Extends Media Quality Measurement on LinkedIn https://www.exchangewire.com/blog/2024/10/24/doubleverify-extends-media-quality-measurement-on-linkedin/ Thu, 24 Oct 2024 13:04:42 +0000 https://www.exchangewire.com/?p=1764264 DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]

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]]> Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all’IAB Forum 2024 https://www.exchangewire.com/blog/2024/10/22/invibes-e-phd-media-svelano-le-nuove-frontiere-dello-smart-targeting-con-la-compagnie-alliab-forum-2024/ Tue, 22 Oct 2024 08:15:00 +0000 https://www.exchangewire.com/?p=1764110 Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]

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]]> Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy https://www.exchangewire.com/blog/2024/10/22/invibes-phd-media-unveil-new-frontiers-in-smart-targeting-with-la-compagnie-at-iab-forum-2024-italy/ Tue, 22 Oct 2024 07:12:44 +0000 https://www.exchangewire.com/?p=1764104 Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

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]]> IAS Earns MRC Accreditation for Integrated Third-Party Calculation & Reporting of YouTube Video Viewability https://www.exchangewire.com/blog/2024/03/21/ias-earns-mrc-accreditation-for-integrated-third-party-calculation-reporting-of-youtube-video-viewability/ Thu, 21 Mar 2024 14:51:51 +0000 https://www.exchangewire.com/?p=1758969 Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and [...]

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]]> Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable https://www.exchangewire.com/blog/2024/03/14/snap-omd-partner-with-amplified-intelligence-to-make-ar-attention-measurable/ Thu, 14 Mar 2024 14:35:34 +0000 https://www.exchangewire.com/?p=1758775 Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated [...]

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]]> Attention isn’t Sustainability’s Silver Bullet https://www.exchangewire.com/blog/2023/12/19/attention-isnt-sustainabilitys-silver-bullet/ Tue, 19 Dec 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1755899 Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

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]]> Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media’s Brian Murphy https://www.exchangewire.com/blog/2023/10/24/navigating-the-nexus-of-advertising-sustainability-and-attention-metrics-insights-from-duration-medias-brian-murphy/ Tue, 24 Oct 2023 11:30:00 +0000 https://www.exchangewire.com/?p=1752713 Brian Murphy, chief revenue officer at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data for green media solutions, and the [...]

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]]> From Viewability to Impact: Adelaide’s Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns https://www.exchangewire.com/blog/2023/10/04/from-viewability-to-impact-adelaides-marc-guldimann-on-meaningful-attention-amid-ad-clutter-and-privacy-concerns/ Wed, 04 Oct 2023 07:46:25 +0000 https://www.exchangewire.com/?p=1751337 Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things concerning the evolving landscape of digital advertising metrics, privacy concerns, and the quest for meaningful consumer attention. Amid a backdrop [...]

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]]> IAS Drives Superior Media Efficiencies for Vinda Malaysia https://www.exchangewire.com/blog/2023/08/22/ias-drives-superior-media-efficiencies-for-vinda-malaysia/ Tue, 22 Aug 2023 07:43:19 +0000 https://www.exchangewire.com/?p=1749714 Integral Ad Science (IAS), a leading global media measurement and optimization platform, published a case study in Malaysia with Vinda, one of Asia's largest Fast Moving Consumer Goods (FMCG) companies for hygiene products.

By partnering with IAS, Vinda Malaysia was able [...]

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]]> Adlook & Anzu Partner to Unlock Intrinsic In-Game Advertising for More Media Buyers Globally https://www.exchangewire.com/blog/2023/08/17/adlook-anzu-partner-to-unlock-intrinsic-in-game-advertising-for-more-media-buyers-globally/ Thu, 17 Aug 2023 11:00:00 +0000 https://www.exchangewire.com/?p=1749592 Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform.

Thanks to [...]

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