SaaS Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/saas/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 09 Jul 2024 14:21:28 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements https://www.exchangewire.com/blog/2024/07/11/adplayer-pro-saas-video-ad-tech-company-launches-key-product-enhancements/ Thu, 11 Jul 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1761507 AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products.

Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]

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]]> Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks https://www.exchangewire.com/blog/2024/07/09/kevel-launches-kai-to-boost-performance-optimisation-relevance-revenue-for-retail-media-networks/ Tue, 09 Jul 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1761439 Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drive relevancy, profitability, and revenue. Kai is available as part [...]

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]]> Wort & Bild Verlag Now Works with goTom: A New Milestone https://www.exchangewire.com/blog/2024/07/03/wort-bild-verlag-now-works-with-gotom-a-new-milestone/ Wed, 03 Jul 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1761369 The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its digital marketing processes.

Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the [...]

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]]> ThisThat & RhythmInfluence Forge Elite Data Measurement Partnership https://www.exchangewire.com/blog/2024/07/01/thisthat-rhythminfluence-forge-elite-data-measurement-partnership/ Mon, 01 Jul 2024 09:55:28 +0000 https://www.exchangewire.com/?p=1761344 ThisThat, the global award-winning data company revolutionising advertising metrics for the new era of community-led advertising, is proud to announce the expansion of its partnership with RhythmInfluence, a premier influencer marketing company and part of Nexxen Group LLC. RhythmInfluence has [...]

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]]> Kevel Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2024 https://www.exchangewire.com/blog/2024/06/03/kevel-named-to-newsweeks-list-of-the-top-100-global-most-loved-workplaces-for-2024/ Mon, 03 Jun 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1760625 Kevel has ranked #13 on Newsweek’sTop 100 Global Most Loved Workplaces® list for 2024. This is the 2nd annual Top 100 Global Most Loved Workplaces® list in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research [...]

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]]> MINT annonce la nomination d’Eric Duchamp, ex-Procter & Gamble et WPP, au poste de Senior Growth Advisor pour poursuivre l’accélération de sa croissance mondiale    https://www.exchangewire.com/blog/2024/04/16/mint-annonce-la-nomination-deric-duchamp-ex-procter-gamble-et-wpp-au-poste-de-senior-growth-advisor-pour-poursuivre-lacceleration-de-sa-croissance-mondiale/ Tue, 16 Apr 2024 08:03:39 +0000 https://www.exchangewire.com/?p=1759492 MINT, société internationale de solutions logicielles d’entreprise qui révolutionnent la gestion et l’optimisation des investissements publicitaires digitaux (Advertising Resource Management), a annoncé aujourd’hui une croissance record pour 2023 avec une hausse de 40 % de son chiffre d’affaires et une [...]

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]]> Mint Accelera Lo Sviluppo Internazionale e Conferma La Leadership Nel Mercato Enterprise Software per L’ Advertising Resource Management https://www.exchangewire.com/blog/2024/04/03/mint-accelera-lo-sviluppo-internazionale-e-conferma-la-leadership-nel-mercato-enterprise-software-per-l-advertising-resource-management/ Wed, 03 Apr 2024 11:16:16 +0000 https://www.exchangewire.com/?p=1759164 MINT, SaaS company internazionale leader nell’ Advertising Resource Management, conferma nel 2023 una crescita record con un aumento del +40% dei ricavi rispetto all’anno precedente e un significativo incremento del numero dei propri clienti, pari al +70%, attivi in differenti [...]

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]]> Empresa de tecnología publicitaria de vídeo outstream AdPlayer.Pro refuerza la integración de socios de Prebid https://www.exchangewire.com/blog/2024/02/29/empresa-de-tecnologia-publicitaria-de-video-outstream-adplayer-pro-refuerza-la-integracion-de-socios-de-prebid/ Thu, 29 Feb 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1758450 AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo. 

Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]

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]]> AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration https://www.exchangewire.com/blog/2024/02/29/adplayer-pro-outstream-video-ad-tech-company-strengthens-prebid-partners-integration/ Thu, 29 Feb 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1758437 AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [...]

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]]> MINT Appoints Lorenzo Larini as New CEO to Drive Global Expansion https://www.exchangewire.com/blog/2024/01/25/mint-appoints-lorenzo-larini-as-new-ceo-to-drive-global-expansion/ Thu, 25 Jan 2024 17:00:52 +0000 https://www.exchangewire.com/?p=1757666 MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of Lorenzo Larini as global CEO as the company embarks on the next phase of its global expansion. 

Larini joins MINT following his tenure as CEO at [...]

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