Revenue Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/revenue/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 20 Nov 2024 11:24:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue https://www.exchangewire.com/blog/2024/11/20/pubstack-el-nacional-partnership-drives-40-uplift-in-ad-revenue/ Wed, 20 Nov 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1764943 Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most prestigious publishers. This collaboration leverages Pubstack's cutting-edge technology to optimise El Nacional's ad revenue and enhance its digital advertising strategy.

Empowering [...]

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]]> ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta https://www.exchangewire.com/blog/2024/11/14/a-game-changing-opportunity-for-brands-and-retailers-qa-with-martin-jensen-nexta/ Thu, 14 Nov 2024 13:33:01 +0000 https://www.exchangewire.com/?p=1764865 We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.

How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?

Retail media technology presents [...]

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]]> Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment https://www.exchangewire.com/blog/2024/10/24/nexx360-helps-publishers-maximise-revenue-in-complex-programmatic-video-advertising-environment/ Thu, 24 Oct 2024 11:09:29 +0000 https://www.exchangewire.com/?p=1764248 Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint.

The Nexx360 [...]

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]]> Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers https://www.exchangewire.com/blog/2024/10/23/content-ignite-unveils-experiment-technology-to-optimise-ad-performance-for-publishers/ Wed, 23 Oct 2024 09:25:09 +0000 https://www.exchangewire.com/?p=1764203 Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers. 

This innovative feature allows publishers to effortlessly set up, run, and analyse [...]

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]]> Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad Operations  https://www.exchangewire.com/blog/2024/10/15/pentaleap-placements-io-partner-to-unlock-retail-media-growth-with-centralised-ad-operations/ Tue, 15 Oct 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1763868 Pentaleap Inc., a leader in retail media technology, is proud to announce a strategic partnership with Placements.io, the premier operations, revenue, and billing management platform for retail media networks. This partnership aims to provide retailers with an advanced, fully integrated [...]

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]]> MGID Maintains its Stellar Growth Trajectory with a Strong H1 Performance https://www.exchangewire.com/blog/2024/08/13/mgid-maintains-its-stellar-growth-trajectory-with-a-strong-h1-performance/ Tue, 13 Aug 2024 08:06:40 +0000 https://www.exchangewire.com/?p=1762373 MGID, the global advertising platform, has seen its investment in headcount, technology, and partnerships pay dividends as it delivered a strong H1 business performance, all supported by its ongoing international expansion. 

Opening up new markets and revenue opportunities across North and [...]

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]]> Sportskeeda Trusts Opti Digital to Boost Their CPMs https://www.exchangewire.com/blog/2024/08/09/sportskeeda-trusts-opti-digital-to-boost-their-cpms/ Fri, 09 Aug 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762323 Opti Digital, the ad tech platform that helps media publishers optimise their revenues, continues to expand its presence, in both the European and North American markets. Amid a series of announcements regarding new clients, the ad tech company now reveals [...]

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]]> NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine   https://www.exchangewire.com/blog/2024/08/01/nbcuniversal-achieves-record-olympic-ad-spend-microsoft-beats-revenue-forecast-spain-hands-booking-com-e413m-antitrust-fine/ Thu, 01 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762169 On today’s news digest: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine  

Comcast-backed NBCUniversal, which has had US rights to the Olympics for over thirty years, is set to surpass its hefty ad [...]

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]]> Redefining Marketing Measurement with Incrementality https://www.exchangewire.com/blog/2024/08/01/redefining-marketing-measurement-with-incrementality/ Thu, 01 Aug 2024 01:00:00 +0000 https://www.exchangewire.com/?p=1762135 In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive.

North star KPIs deserve north star measurement

DAU, revenue, margins - These are the goals around which [...]

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]]> BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action https://www.exchangewire.com/blog/2024/07/24/bbc-earnings-dip-spotifys-ad-supported-revenue-grows-13-forbes-threatens-perplexity-with-legal-action/ Wed, 24 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761850 On today’s news digest: BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action 

BBC Commercial, the arm of the broadcaster which generates revenue, has revealed a dip in sales and earnings for the past financial year. [...]

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