App Store Optimisation Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/app-store-optimisation/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 16 Apr 2024 08:03:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 MINT annonce la nomination d’Eric Duchamp, ex-Procter & Gamble et WPP, au poste de Senior Growth Advisor pour poursuivre l’accélération de sa croissance mondiale    https://www.exchangewire.com/blog/2024/04/16/mint-annonce-la-nomination-deric-duchamp-ex-procter-gamble-et-wpp-au-poste-de-senior-growth-advisor-pour-poursuivre-lacceleration-de-sa-croissance-mondiale/ Tue, 16 Apr 2024 08:03:39 +0000 https://www.exchangewire.com/?p=1759492 MINT, société internationale de solutions logicielles d’entreprise qui révolutionnent la gestion et l’optimisation des investissements publicitaires digitaux (Advertising Resource Management), a annoncé aujourd’hui une croissance record pour 2023 avec une hausse de 40 % de son chiffre d’affaires et une [...]

The post MINT annonce la nomination d’Eric Duchamp, ex-Procter & Gamble et WPP, au poste de Senior Growth Advisor pour poursuivre l’accélération de sa croissance mondiale    appeared first on ExchangeWire.com.

]]> the7stars Boosts Investment Team with Senior Hires as Group Hits £500M Billings Milestone https://www.exchangewire.com/blog/2023/08/18/the7stars-boosts-investment-team-with-senior-hires-as-group-hits-500m-billings-milestone/ Fri, 18 Aug 2023 10:42:31 +0000 https://www.exchangewire.com/?p=1749693 Today (18th August), the7stars, the UK’s largest independent agency group, has confirmed four new senior hires across the investment team. Their latest hiring spree is driven by their expanded client roster YoY which has seen the Group’s billings rise to [...]

The post the7stars Boosts Investment Team with Senior Hires as Group Hits £500M Billings Milestone appeared first on ExchangeWire.com.

]]> Safari Blocks Third-Party Cookies; Contextual Ads “More Engaging” https://www.exchangewire.com/blog/2020/03/27/safari-blocks-third-party-cookies-contextual-ads-more-engaging/ Fri, 27 Mar 2020 11:24:52 +0000 https://www.exchangewire.com/?p=1192697 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; [...]

The post Safari Blocks Third-Party Cookies; Contextual Ads “More Engaging” appeared first on ExchangeWire.com.

]]> The Fundamentals of App Store Optimisation & the Black Hat Tactics to Avoid https://www.exchangewire.com/blog/2018/07/23/the-fundamentals-of-app-store-optimisation-the-black-hat-tactics-to-avoid/ Mon, 23 Jul 2018 12:00:57 +0000 https://www.exchangewire.com/?p=133925 What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to [...]

The post The Fundamentals of App Store Optimisation & the Black Hat Tactics to Avoid appeared first on ExchangeWire.com.

]]>