Tracking Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/tracking/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 05 Sep 2024 15:36:40 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 StackAdapt y Adsquare asumen el reto de la atribución de la transición de lo digital a lo físico con la nueva solución de footfall de la plataforma https://www.exchangewire.com/blog/2024/09/10/stackadapt-y-adsquare-asumen-el-reto-de-la-atribucion-de-la-transicion-de-lo-digital-a-lo-fisico-con-la-nueva-solucion-de-footfall-de-la-plataforma/ Tue, 10 Sep 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1762792 StackAdapt, una plataforma de publicidad programática multicanal, ha anunciado que ha estrechado su colaboración con Adsquare, líder mundial en soluciones de inteligencia de ubicación. 

Fruto de esta colaboración es la solución de atribución footfall totalmente integrada en StackAdapt y desarrollada por [...]

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]]> StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme  https://www.exchangewire.com/blog/2024/09/10/stackadapt-et-adsquare-repondent-au-defi-de-lattribution-du-numerique-vers-le-physique-avec-une-nouvelle-solution/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762786 StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des solutions d’intelligence géographique. 

Cette collaboration a donné naissance à une solution d’attribution de la fréquentation StackAdapt entièrement intégrée, alimentée par Adsquare, [...]

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]]> StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution https://www.exchangewire.com/blog/2024/09/10/stackadapt-adsquare-address-the-digital-to-physical-attribution-challenge-with-new-in-platform-footfall-solution/ Tue, 10 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762779 StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions. 

This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

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]]> Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny  https://www.exchangewire.com/blog/2024/04/29/digital-video-ad-spend-to-grow-16-in-2024-uk-watchdog-to-investigate-amazon-and-microsofts-ai-relationships-metas-ad-tracking-under-eu-scrutiny/ Mon, 29 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759923 On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny 

Total digital video ad spend is expected to grow 16% this year, according to IAB’s [...]

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]]> Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease  https://www.exchangewire.com/blog/2023/12/18/google-to-test-new-tracking-protection-from-january-62-of-marketers-project-podcast-ad-spend-increase-top-ott-platforms-see-8-yoy-ad-spend-decrease/ Mon, 18 Dec 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1756271 On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease…

Google’s cookie deprecation plan for the second half of 2024 still currently [...]

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]]> Mobile, measurement, and the pivot to privacy https://www.exchangewire.com/blog/2023/03/01/mobile-measurement-and-the-pivot-to-privacy/ Wed, 01 Mar 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1742319 As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers.

Not only has the [...]

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]]> Cedara Launches Investment Hub for Brands & Media Agencies to Track Investment Intensity Across Their Supply Chains https://www.exchangewire.com/blog/2023/01/31/cedara-launches-investment-hub-for-brands-media-agencies-to-track-investment-intensity-across-their-supply-chains/ Tue, 31 Jan 2023 13:00:00 +0000 https://www.exchangewire.com/?p=1740860 Cedara, the carbon intelligence platform, today (January 31st, 2023), announces the release of Investment Hub, designed for brands and media agencies to allow management of carbon emissions across investments to their vendors, including ad platforms, publishers, and the broader supply [...]

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]]> Google to Pay USD$9.5m Over Location Tracking; Twitter to Increase Political Ads on Platform https://www.exchangewire.com/blog/2023/01/04/google-to-pay-usd9-5m-over-location-tracking-twitter-to-increase-political-ads-on-platform/ Wed, 04 Jan 2023 11:46:14 +0000 https://www.exchangewire.com/?p=1739353 In today's ExchangeWire news digest: Google agrees to pay USD$9.5m (~£7.9m) to settle a location tracking lawsuit; Twitter announces it will relax its policy on political ads on the site; and Grubhub faces a USD$3.5m (~£2.2m) fine for deceiving customers [...]

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]]> The Stack: Google and Apple Face Tracking Allegations, Ofcom Target Algorithms https://www.exchangewire.com/blog/2022/11/18/the-stack-google-and-apple-face-tracking-allegations-ofcom-target-algorithms/ Fri, 18 Nov 2022 12:26:58 +0000 https://www.exchangewire.com/?p=1737550 This week: Google and Apple both deal with allegations of tracking mobile users without permission, Ofcom's chief executive say social media firms may be forced to disclose their algorithms...

This week saw more trouble across the board for Big Tech. After [...]

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]]> Tencent Reduce Stake in Meituan; Apple Face Tracking Lawsuit https://www.exchangewire.com/blog/2022/11/16/tencent-reduce-stake-in-meituan-apple-face-tracking-lawsuit/ Wed, 16 Nov 2022 13:46:09 +0000 https://www.exchangewire.com/?p=1737472 In today's ExchangeWire news digest: Tencent divest around USD $20bn worth of shares in Meituan; Apple are hit with a lawsuit for allegedly continuing to track iPhone users who disabled tracking; and Carlyle acquire a majority stake in digital marketing [...]

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