Digital Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/digital/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 26 Nov 2024 13:36:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 PubMatic Promotes Harpreet Kallah to the Position of Associate Marketing Director, UK & MENA   https://www.exchangewire.com/blog/2024/11/26/pubmatic-promotes-harpreet-kallah-to-the-position-of-associate-marketing-director-uk-mena/ Tue, 26 Nov 2024 13:36:32 +0000 https://www.exchangewire.com/?p=1765124 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet Kallah has been promoted to the position of associate marketing director, UK & MENA.  

In this new role, Kallah will lead [...]

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The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards  https://www.exchangewire.com/blog/2024/11/19/the-attention-economy-ogury-creatives-generate-x-2-5-more-attention-than-japanese-industry-standards/ Tue, 19 Nov 2024 11:29:30 +0000 https://www.exchangewire.com/?p=1764957 Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

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New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology https://www.exchangewire.com/blog/2024/11/12/new-picnic-study-reveals-clearpay-boosts-brand-consideration-with-new-quality-media-technology/ Tue, 12 Nov 2024 14:12:05 +0000 https://www.exchangewire.com/?p=1764767 Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign. 

Goodstuff [...]

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Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows  https://www.exchangewire.com/blog/2024/11/04/sky-faces-bill-for-underpaying-ad-partners-meta-digital-ad-growth-slows/ Mon, 04 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764501 News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed 

Sky Faces Bill for Underpaying Ad Partners

Sky is facing a bill of hundreds of millions of pounds following a [...]

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Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux https://www.exchangewire.com/blog/2024/10/28/opti-digital-welcomes-nadia-rabhi-as-publisher-development-director-for-france-benelux/ Mon, 28 Oct 2024 10:19:21 +0000 https://www.exchangewire.com/?p=1764320 Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets. 

This strategic hire aligns with Opti Digital’s remarkable global [...]

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CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising https://www.exchangewire.com/blog/2024/10/09/cpca-ico-begin-development-of-worlds-first-regulator-approved-privacy-certification-for-digital-advertising/ Wed, 09 Oct 2024 09:16:14 +0000 https://www.exchangewire.com/?p=1763760 Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

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Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden   https://www.exchangewire.com/blog/2024/09/24/perplexity-in-talks-with-brands-for-digital-ads-model-itv-encourages-advertisers-to-embrace-genai-roblox-building-walled-garden/ Tue, 24 Sep 2024 05:55:35 +0000 https://www.exchangewire.com/?p=1763242 Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]

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Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer https://www.exchangewire.com/blog/2024/09/17/opti-digital-welcomes-guillem-fiter-as-chief-marketing-officer/ Tue, 17 Sep 2024 08:33:19 +0000 https://www.exchangewire.com/?p=1763101 Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [...]

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StackAdapt y Adsquare asumen el reto de la atribución de la transición de lo digital a lo físico con la nueva solución de footfall de la plataforma https://www.exchangewire.com/blog/2024/09/10/stackadapt-y-adsquare-asumen-el-reto-de-la-atribucion-de-la-transicion-de-lo-digital-a-lo-fisico-con-la-nueva-solucion-de-footfall-de-la-plataforma/ Tue, 10 Sep 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1762792 StackAdapt, una plataforma de publicidad programática multicanal, ha anunciado que ha estrechado su colaboración con Adsquare, líder mundial en soluciones de inteligencia de ubicación. 

Fruto de esta colaboración es la solución de atribución footfall totalmente integrada en StackAdapt y desarrollada por [...]

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StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme  https://www.exchangewire.com/blog/2024/09/10/stackadapt-et-adsquare-repondent-au-defi-de-lattribution-du-numerique-vers-le-physique-avec-une-nouvelle-solution/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762786 StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des solutions d’intelligence géographique. 

Cette collaboration a donné naissance à une solution d’attribution de la fréquentation StackAdapt entièrement intégrée, alimentée par Adsquare, [...]

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