Branding Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/branding/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 10 Sep 2024 10:09:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Innovar para acelerar: Las valiosas soluciones publicitarias de Invibes para las marcas de automoción https://www.exchangewire.com/blog/2024/09/11/innovar-para-acelerar-las-valiosas-soluciones-publicitarias-de-invibes-para-las-marcas-de-automocion/ Wed, 11 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762904 Invibes Advertising (Invibes), líder en innovación publicitaria digital, presenta su último conjunto de soluciones de vanguardia diseñadas para el sector de la automoción. Estas ofertas no sólo mejoran el engagement y la visibilidad de la marca, sino que también reflejan [...]

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]]> Innovate to Accelerate: Invibes Valuable Advertising Solutions for Automotive Brands https://www.exchangewire.com/blog/2024/09/11/innovate-to-accelerate-invibes-valuable-advertising-solutions-for-automotive-brands/ Wed, 11 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762845 Invibes Advertising (Invibes), a leader in digital advertising innovation, showcases its latest suite of cutting-edge solutions designed for the automotive industry. These offerings not only enhance engagement and brand visibility but also reflect a strong commitment to sustainability, a prominent [...]

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]]> Innovare per accelerare: Invibes Valuable Advertising Solutions per brand Automotive https://www.exchangewire.com/blog/2024/09/11/innovare-per-accelerare-invibes-valuable-advertising-solutions-per-brand-automotive/ Wed, 11 Sep 2024 07:30:00 +0000 https://www.exchangewire.com/?p=1762891 Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, presenta la sua ultima suite di soluzioni all'avanguardia progettate per il settore automotive. Queste offerte non solo migliorano l’engagement e la brand visibility del marchio, ma riflettono anche un forte impegno per la [...]

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]]> Innover pour se dépasser : les solutions publicitaires performantes d’Invibes pour les marques automobiles https://www.exchangewire.com/blog/2024/09/11/innover-pour-se-depasser-les-solutions-publicitaires-performantes-dinvibes-pour-les-marques-automobiles/ Wed, 11 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762885 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, dévoile ses dernières solutions de pointe conçues exclusivement pour l'industrie automobile. Des offres pensées pour accroître l'engagement et la visibilité des marques et valoriser leurs actions en faveur du développement durable, préoccupation [...]

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]]> Mindshare & Teads Drive Innovation with King Living’s First CTV Campaign in Singapore https://www.exchangewire.com/blog/2024/08/21/mindshare-teads-drive-innovation-with-king-livings-first-ctv-campaign-in-singapore/ Wed, 21 Aug 2024 11:21:33 +0000 https://www.exchangewire.com/?p=1762557 Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand. 

Aimed to connect with a high-end home retail audience to raise awareness of King [...]

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]]> Using AI to Master the Branding Trio – Differentiation, Targeting & Loyalty https://www.exchangewire.com/blog/2024/06/06/using-ai-to-master-the-branding-trio-differentiation-targeting-loyalty/ Thu, 06 Jun 2024 08:44:58 +0000 https://www.exchangewire.com/?p=1760743 In this feature, Lavin Vaswani of Quantcast takes a look at how AI can help brands master their targeting, and stretch limited budgets.

Artificial Intelligence (AI) is one of 2024’s most talked about digital developments. Gartner placed generative AI on the [...]

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]]> Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion https://www.exchangewire.com/blog/2024/04/30/kristen-friesen-moves-to-new-role-to-help-drive-brand-metrics-rapid-us-expansion/ Tue, 30 Apr 2024 08:50:11 +0000 https://www.exchangewire.com/?p=1759950 Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America.

Kristen Friesen, VP Revenue, N. America, [...]

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]]> NumberEight & Adverty Collaborate with McDonald’s to Achieve a 58% Uplift in Brand Preference https://www.exchangewire.com/blog/2024/01/22/numbereight-adverty-collaborate-with-mcdonalds-to-achieve-a-58-uplift-in-brand-preference/ Mon, 22 Jan 2024 14:30:00 +0000 https://www.exchangewire.com/?p=1757441 NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]

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]]> Predictions 2024: Contextual Advertising https://www.exchangewire.com/blog/2023/12/14/contextual-advertising-predictions-for-2024/ Thu, 14 Dec 2023 12:55:08 +0000 https://www.exchangewire.com/?p=1755857 In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [...]

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]]> What’s Making MENA Tick? https://www.exchangewire.com/blog/2023/12/13/whats-making-mena-tick/ Wed, 13 Dec 2023 05:00:00 +0000 https://www.exchangewire.com/?p=1755834 We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa.

With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]

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