France Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/emea/france/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 16 Oct 2024 08:42:23 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Invibes renforce son équipe commerciale afin de développer sa croissance internationale et des solutions publicitaires innovantes https://www.exchangewire.com/blog/2024/10/17/invibes-renforce-son-equipe-commerciale-afin-de-developper-sa-croissance-internationale-et-des-solutions-publicitaires-innovantes/ Thu, 17 Oct 2024 10:30:00 +0000 https://www.exchangewire.com/?p=1763960 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, annonce le recrutement de sept nouvelles personnes en France. Pour soutenir sa stratégie de développement à l’international et ses nouvelles solutions publicitaires alimentées par l’IA Générative, l’équipe parisienne s'est agrandie de 50% [...]

The post Invibes renforce son équipe commerciale afin de développer sa croissance internationale et des solutions publicitaires innovantes appeared first on ExchangeWire.com.

]]> Invibes Expands Commercial Team in France to Support International Growth & Innovative Ad Solutions https://www.exchangewire.com/blog/2024/10/17/invibes-expands-commercial-team-in-france-to-support-international-growth-innovative-ad-solutions/ Thu, 17 Oct 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1763955 Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

The post Invibes Expands Commercial Team in France to Support International Growth & Innovative Ad Solutions appeared first on ExchangeWire.com.

]]> SPARTEO Breaks Into Top 500 French Growth Champions, Ranking 32nd with 78% Annual Growth Rate https://www.exchangewire.com/blog/2024/02/26/sparteo-breaks-into-top-500-french-growth-champions-ranking-32nd-with-78-annual-growth-rate/ Mon, 26 Feb 2024 10:04:12 +0000 https://www.exchangewire.com/?p=1758374 SPARTEO, a leading player in ad tech, proudly announces its achievement of securing a position in the prestigious Top 500 French Growth Champions ranking 2024 by Les Echos. The company has been recognised for its outstanding growth trajectory, ranking an [...]

The post SPARTEO Breaks Into Top 500 French Growth Champions, Ranking 32nd with 78% Annual Growth Rate appeared first on ExchangeWire.com.

]]> Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire https://www.exchangewire.com/blog/2022/05/31/power-shifting-from-big-tech-to-the-open-web-new-research-from-smart-exchangewire/ Tue, 31 May 2022 08:00:00 +0000 https://www.exchangewire.com/?p=1696243 Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners.
Coupling original quantitative [...]

The post Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire appeared first on ExchangeWire.com.

]]> Didomi Acquires Agnostik https://www.exchangewire.com/blog/2022/01/14/didomi-acquires-agnostik/ Fri, 14 Jan 2022 10:51:45 +0000 https://www.exchangewire.com/?p=1653321 Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices. By doing so, Didomi is strengthening [...]

The post Didomi Acquires Agnostik appeared first on ExchangeWire.com.

]]> Hivestack & PSI Launch First Programmatic Digital Out of Home (DOOH) Campaign on the Paris Metro https://www.exchangewire.com/blog/2021/12/08/hivestack-psi-launch-first-programmatic-digital-out-of-home-dooh-campaign-paris-metro/ Wed, 08 Dec 2021 13:57:39 +0000 https://www.exchangewire.com/?p=1646755 Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced a collaboration with Posterscope International with the successful delivery of their first-ever programmatic digital out of home (DOOH) campaign in the heart of Paris, powered [...]

The post Hivestack & PSI Launch First Programmatic Digital Out of Home (DOOH) Campaign on the Paris Metro appeared first on ExchangeWire.com.

]]> PubMatic Announce the Opening of New Office in Paris as Part of European Growth Strategy https://www.exchangewire.com/blog/2021/11/29/pubmatic-announces-opening-new-office-paris-european-growth-strategy/ Mon, 29 Nov 2021 15:20:08 +0000 https://www.exchangewire.com/?p=1644136 Today (29 November), PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, announce expansion into France as part of the company’s strategic investment in high-growth markets. The Paris based team will join PubMatic’s roster of established [...]

The post PubMatic Announce the Opening of New Office in Paris as Part of European Growth Strategy appeared first on ExchangeWire.com.

]]> Kantar Relies on Adomik to Conduct its Programmatic Market Studies for its French and International Customers https://www.exchangewire.com/blog/2021/09/28/kantar-adomik-conduct-programmatic-market-studies-french-international/ Tue, 28 Sep 2021 14:02:11 +0000 https://www.exchangewire.com/?p=1619830 Kantar, a global leader in data, research, and consulting, announced its partnership with Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers.
This agreement allows Kantar to exploit the programmatic market data produced by Adomik, [...]

The post Kantar Relies on Adomik to Conduct its Programmatic Market Studies for its French and International Customers appeared first on ExchangeWire.com.

]]> Emilie Brulebeaux Fait sa Rentrée Chez Smart en Tant que Head of Sales Account Management France https://www.exchangewire.com/blog/2021/09/22/emilie-brulebeaux-fait-sa-rentree-chez-smart-en-tant-que-head-of-sales-account-management-france/ Wed, 22 Sep 2021 10:45:12 +0000 https://www.exchangewire.com/?p=1616705 Smart AdServer, la plateforme indépendante de monétisation publicitaire, annonce la nomination d’Emilie Brulebeaux au poste de Head of Sales Account Management France. Au côté des équipes supply de Smart, Emilie aura pour mission d'accompagner la mise en place des stacks [...]

The post Emilie Brulebeaux Fait sa Rentrée Chez Smart en Tant que Head of Sales Account Management France appeared first on ExchangeWire.com.

]]> Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France https://www.exchangewire.com/blog/2021/07/09/sojern-proves-its-dynamism-in-europe-and-is-poised-to-drive-travel-demand-for-france/ Fri, 09 Jul 2021 10:19:38 +0000 https://www.exchangewire.com/?p=1571288 Launched in 2007, Sojern is a pioneer in innovation. 2020 brought many milestones, including the company's continued investment in digital transformation, preparing for the “cookieless world” and the signing of key partnerships such as Convious, The Hotel Network and Mews. [...]

The post Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France appeared first on ExchangeWire.com.

]]>