Campaign Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/campaign/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 11:55:46 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Avventurarsi in una nuova era di advertising per Viaggi e Turismo con le soluzioni innovative di Invibes https://www.exchangewire.com/blog/2024/11/26/avventurarsi-in-una-nuova-era-di-advertising-per-viaggi-e-turismo-con-le-soluzioni-innovative-di-invibes/ Tue, 26 Nov 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1765118 Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, sta amplificando il suo impegno nei settori del Travel e Tourism con soluzioni innovative di advertising progettate per coinvolgere i viaggiatori in ogni fase del loro viaggio. Solo nell'ultimo anno, Invibes ha [...]

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]]> Une nouvelle ère pour les secteurs du voyage et du tourisme grâce aux solutions publicitaires innovantes d’Invibes https://www.exchangewire.com/blog/2024/11/26/une-nouvelle-ere-pour-les-secteurs-du-voyage-et-du-tourisme-grace-aux-solutions-publicitaires-innovantes-dinvibes/ Tue, 26 Nov 2024 12:30:00 +0000 https://www.exchangewire.com/?p=1765096 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, assoit son expertise dans les secteurs du voyage et du tourisme en développant des solutions publicitaires qui accompagnent les voyageurs à chaque étape de leur séjour.

Au cours de l’année passée, Invibes a [...]

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]]> Invibes lanza nuevas soluciones específicas para el sector Viajes y Turismo https://www.exchangewire.com/blog/2024/11/26/invibes-lanza-nuevas-soluciones-especificas-para-el-sector-viajes-y-turismo/ Tue, 26 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1765100 A medida que la demanda de viajes supera los niveles prepandémicos -con un aumento del 110% en las reservas previstas para finales de 20242 - y una previsión aun mayor para 2025, las empresas más activas del sector demandan soluciones [...]

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]]> Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions https://www.exchangewire.com/blog/2024/11/26/embarking-on-a-new-era-of-travel-tourism-advertising-with-invibes-innovative-solutions/ Tue, 26 Nov 2024 11:32:32 +0000 https://www.exchangewire.com/?p=1765086 Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey. 

In the past year alone, Invibes has successfully [...]

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]]> Ford estrena su nueva campaña digital dirigida a ‘Thrivers’ para el lanzamiento de su Explorer 100% eléctrico https://www.exchangewire.com/blog/2024/11/06/ford-estrena-su-nueva-campana-digital-dirigida-a-thrivers-para-el-lanzamiento-de-su-explorer-100-electrico/ Wed, 06 Nov 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1764578 Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [...]

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]]> Ford Launches New Digital Campaign Targeting ‘Thrivers’ for its All-Electric Explorer Debut https://www.exchangewire.com/blog/2024/11/06/ford-launches-new-digital-campaign-targeting-thrivers-for-its-all-electric-explorer-debut/ Wed, 06 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764571 Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. ​​With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [...]

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]]> Magical M&S Ad is the Most Emotionally Engaging Christmas Ad (So Far) According to New AI Ranking https://www.exchangewire.com/blog/2024/11/05/magical-ms-ad-is-the-most-emotionally-engaging-christmas-ad-so-far-according-to-new-ai-ranking/ Tue, 05 Nov 2024 14:08:25 +0000 https://www.exchangewire.com/?p=1764553 A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle, generating the most intense positive emotions of any of the festive ads released so far. That’s according to new research [...]

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]]> DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads https://www.exchangewire.com/blog/2024/10/29/daivid-launches-ai-powered-solution-that-predicts-attention-emotions-memory-brand-impact-of-ads/ Tue, 29 Oct 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1764333 Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics.  

Trained using tens of millions of [...]

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]]> Examining Instream vs Outstream Video Ads with Teads’ Charlotte Cook-Anderson https://www.exchangewire.com/blog/2024/10/22/examining-instream-vs-outstream-video-ads-with-teads-charlotte-cook-anderson/ Tue, 22 Oct 2024 10:47:00 +0000 https://www.exchangewire.com/?p=1764114 In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream

Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

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]]> Taboola Introduces Abby, an Industry-First Generative AI Assistant https://www.exchangewire.com/blog/2024/10/15/taboola-introduces-abby-an-industry-first-generative-ai-assistant/ Tue, 15 Oct 2024 14:44:42 +0000 https://www.exchangewire.com/?p=1763928 Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]

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