Brand Safety Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/brand-safety/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 11:55:46 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Avventurarsi in una nuova era di advertising per Viaggi e Turismo con le soluzioni innovative di Invibes https://www.exchangewire.com/blog/2024/11/26/avventurarsi-in-una-nuova-era-di-advertising-per-viaggi-e-turismo-con-le-soluzioni-innovative-di-invibes/ Tue, 26 Nov 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1765118 Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, sta amplificando il suo impegno nei settori del Travel e Tourism con soluzioni innovative di advertising progettate per coinvolgere i viaggiatori in ogni fase del loro viaggio. Solo nell'ultimo anno, Invibes ha [...]

The post Avventurarsi in una nuova era di advertising per Viaggi e Turismo con le soluzioni innovative di Invibes appeared first on ExchangeWire.com.

]]> Une nouvelle ère pour les secteurs du voyage et du tourisme grâce aux solutions publicitaires innovantes d’Invibes https://www.exchangewire.com/blog/2024/11/26/une-nouvelle-ere-pour-les-secteurs-du-voyage-et-du-tourisme-grace-aux-solutions-publicitaires-innovantes-dinvibes/ Tue, 26 Nov 2024 12:30:00 +0000 https://www.exchangewire.com/?p=1765096 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, assoit son expertise dans les secteurs du voyage et du tourisme en développant des solutions publicitaires qui accompagnent les voyageurs à chaque étape de leur séjour.

Au cours de l’année passée, Invibes a [...]

The post Une nouvelle ère pour les secteurs du voyage et du tourisme grâce aux solutions publicitaires innovantes d’Invibes appeared first on ExchangeWire.com.

]]> Invibes lanza nuevas soluciones específicas para el sector Viajes y Turismo https://www.exchangewire.com/blog/2024/11/26/invibes-lanza-nuevas-soluciones-especificas-para-el-sector-viajes-y-turismo/ Tue, 26 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1765100 A medida que la demanda de viajes supera los niveles prepandémicos -con un aumento del 110% en las reservas previstas para finales de 20242 - y una previsión aun mayor para 2025, las empresas más activas del sector demandan soluciones [...]

The post Invibes lanza nuevas soluciones específicas para el sector Viajes y Turismo appeared first on ExchangeWire.com.

]]> Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions https://www.exchangewire.com/blog/2024/11/26/embarking-on-a-new-era-of-travel-tourism-advertising-with-invibes-innovative-solutions/ Tue, 26 Nov 2024 11:32:32 +0000 https://www.exchangewire.com/?p=1765086 Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey. 

In the past year alone, Invibes has successfully [...]

The post Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions appeared first on ExchangeWire.com.

]]> NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising https://www.exchangewire.com/blog/2024/11/19/numbereight-partners-with-barometer-to-empower-data-driven-podcast-advertising/ Tue, 19 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1764951 In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [...]

The post NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising appeared first on ExchangeWire.com.

]]> DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement https://www.exchangewire.com/blog/2024/11/05/doubleverify-strengthens-media-quality-authentication-on-snap-with-brand-safety-suitability-measurement/ Tue, 05 Nov 2024 16:57:57 +0000 https://www.exchangewire.com/?p=1764586 DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (November 5th, 2024) announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and [...]

The post DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement appeared first on ExchangeWire.com.

]]> 1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic https://www.exchangewire.com/blog/2024/10/31/1-in-3-domains-fail-media-quality-thresholds-according-to-ground-breaking-new-report-from-picnic/ Thu, 31 Oct 2024 10:30:00 +0000 https://www.exchangewire.com/?p=1764435 Picnic, a leading quality media platform, has today (October 31st, 2024) launched significant findings in its newly released Media Quality Report 2024, powered by new PIQ intelligence. 

After reviewing over 30,000 domains (which accounts for almost all the ad traffic in [...]

The post 1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic appeared first on ExchangeWire.com.

]]> National World Partners with Mantis to Enhance Brand Safety & Contextual Offering https://www.exchangewire.com/blog/2024/10/30/national-world-partners-with-mantis-to-enhance-brand-safety-contextual-offering/ Wed, 30 Oct 2024 12:34:00 +0000 https://www.exchangewire.com/?p=1764415 National World, one of the largest and most respected news publishers in the UK, home to national titles, has today (October 30th, 2024) announced a strategic partnership with Mantis, which uses natural language AI to deliver industry-leading brand safety and [...]

The post National World Partners with Mantis to Enhance Brand Safety & Contextual Offering appeared first on ExchangeWire.com.

]]> Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data https://www.exchangewire.com/blog/2024/10/28/haunted-by-keywords-41-of-halloween-articles-wrongly-blocked-reveals-mantis-data/ Mon, 28 Oct 2024 13:50:04 +0000 https://www.exchangewire.com/?p=1764343 Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]

The post Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data appeared first on ExchangeWire.com.

]]> Digest: Bountiful Cow launches tool for “brand unsafe” inventory https://www.exchangewire.com/blog/2024/10/22/digest-bountiful-cow-launches-tool-for-brand-unsafe-inventory/ Tue, 22 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764082 In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts.

Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

The post Digest: Bountiful Cow launches tool for “brand unsafe” inventory appeared first on ExchangeWire.com.

]]>