Contextual Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/contextual/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 05 Nov 2024 14:49:44 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner https://www.exchangewire.com/blog/2024/11/05/teads-unveils-contextual-commerce-formats-powered-by-dpa-with-adidas-as-launch-partner/ Tue, 05 Nov 2024 14:49:15 +0000 https://www.exchangewire.com/?p=1764558 Teads, the global media platform, today (November 5th, 2024) introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — [...]

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]]> National World Partners with Mantis to Enhance Brand Safety & Contextual Offering https://www.exchangewire.com/blog/2024/10/30/national-world-partners-with-mantis-to-enhance-brand-safety-contextual-offering/ Wed, 30 Oct 2024 12:34:00 +0000 https://www.exchangewire.com/?p=1764415 National World, one of the largest and most respected news publishers in the UK, home to national titles, has today (October 30th, 2024) announced a strategic partnership with Mantis, which uses natural language AI to deliver industry-leading brand safety and [...]

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]]> Seedtag’s Seraphina Davey on How Premium Content Providers Can Continue to Thrive in a Privacy-first World https://www.exchangewire.com/blog/2024/10/23/seedtags-seraphina-davey-on-how-premium-content-providers-can-continue-to-thrive-in-a-privacy-first-world/ Wed, 23 Oct 2024 14:36:03 +0000 https://www.exchangewire.com/?p=1764178 In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem.

How can the industry maintain a privacy-first approach, [...]

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]]> Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI https://www.exchangewire.com/blog/2024/10/17/illuma-partners-with-pubmatic-to-enhance-seasonal-holiday-campaigns-with-contextual-ai/ Thu, 17 Oct 2024 08:30:00 +0000 https://www.exchangewire.com/?p=1763894 Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season.

PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma [...]

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]]> Primis & VideoElephant Partnership Revolutionises Contextual Video Discovery https://www.exchangewire.com/blog/2024/10/10/primis-videoelephant-partnership-revolutionises-contextual-video-discovery/ Thu, 10 Oct 2024 15:04:54 +0000 https://www.exchangewire.com/?p=1763829 Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos. 

The collaboration marks a significant milestone in shaping [...]

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]]> Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution https://www.exchangewire.com/blog/2024/10/08/netmums-partners-with-mantis-to-deliver-brand-safety-hyper-targeted-contextual-solution/ Tue, 08 Oct 2024 15:17:00 +0000 https://www.exchangewire.com/?p=1763725 Netmums, the trusted parenting community that supports millions of families across the UK, has announced a strategic partnership with Mantis, a leading provider of AI-driven brand safety and contextual advertising solutions. This partnership will provide advertisers with enhanced brand safety [...]

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]]> GumGum Introduces The GumGum Platform™ & Mindset Graph™, Ushering in a New Era of Digital Advertising https://www.exchangewire.com/blog/2024/10/04/gumgum-introduces-the-gumgum-platform-mindset-graph-ushering-in-a-new-era-of-digital-advertising/ Fri, 04 Oct 2024 09:33:20 +0000 https://www.exchangewire.com/?p=1763610 GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative. 

The company has also announced the launch of a [...]

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]]> LIBER8 & Mantis Partner to Launch the UK’s First Curated Digital Marketplace for Women’s Sport https://www.exchangewire.com/blog/2024/09/25/liber8-mantis-partner-to-launch-the-uks-first-curated-digital-marketplace-for-womens-sport/ Wed, 25 Sep 2024 10:01:48 +0000 https://www.exchangewire.com/?p=1763304 Mantis, the leading provider of brand safety and contextual advertising solutions, has announced a strategic partnership with LIBER8, a specialist digital women’s sports content and media company, to help power LIBER8 Curate, the UK’s first digital women’s sports content marketplace. [...]

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]]> ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024 https://www.exchangewire.com/blog/2024/09/17/showheroes-scores-big-for-electric-car-giant-byd-at-uefa-euro-2024/ Tue, 17 Sep 2024 14:04:36 +0000 https://www.exchangewire.com/?p=1763136 ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [...]

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]]> OpenX Expands ConteX Marketplace™ Capabilities https://www.exchangewire.com/blog/2024/08/21/openx-expands-contex-marketplace-capabilities/ Wed, 21 Aug 2024 12:44:03 +0000 https://www.exchangewire.com/?p=1762570 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (August 21st, 2024) announced an expansion of ConteX, an OpenX marketplace that allows advertisers to deliver their ads across privacy-compliant, contextually relevant content, quickly and at scale.

Building on [...]

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