DOOH Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/dooh/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 15:38:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 “The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ https://www.exchangewire.com/blog/2024/11/13/the-only-way-to-reach-ctvs-potential-is-through-programmatic-zuzanna-gierlinska-miq/ Wed, 13 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764799 In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV.

What are the key strategies marketers can implement to fully unlock the potential [...]

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]]> VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks https://www.exchangewire.com/blog/2024/11/06/viooh-announces-2023-carbon-emissions-significantly-below-industry-benchmarks/ Wed, 06 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764581 Today (November 6th, 2024),  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression.

Working with its sustainability partner [...]

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]]> BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East https://www.exchangewire.com/blog/2024/10/22/backlite-media-partners-with-viooh-to-bring-programmatic-dooh-to-the-middle-east/ Tue, 22 Oct 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1764050 BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

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]]> Industry Review 2025: CTV, Gaming and the Future of Entertainment https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-ctv-gaming-and-the-future-of-entertainment/ Tue, 22 Oct 2024 00:00:00 +0000 https://www.exchangewire.com/?p=1764089 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more.

CTV is one of the hottest topics in the industry, [...]

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]]> IPA Bellwether Q3 2024: Caution Prevails https://www.exchangewire.com/blog/2024/10/17/ipa-bellwether-q3-2024-caution-prevails/ Thu, 17 Oct 2024 13:19:24 +0000 https://www.exchangewire.com/?p=1763985 The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think? 

The net balance for marketing budget revisions dropped [...]

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]]> How Tech is Turbocharging Transformation in OOH https://www.exchangewire.com/blog/2024/10/01/how-tech-is-turbocharging-transformation-in-ooh/ Tue, 01 Oct 2024 09:19:09 +0000 https://www.exchangewire.com/?p=1763464 From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry. 

A world of endless possibilities 

The past few years have shown us [...]

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]]> Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months https://www.exchangewire.com/blog/2024/09/17/programmatic-dooh-adoption-rate-expected-to-increase-in-the-uk-to-36-in-the-next-18-months/ Tue, 17 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762829 Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. 

The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]

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]]> VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements https://www.exchangewire.com/blog/2024/09/03/viooh-continues-to-innovate-for-ooh-media-owners-with-new-audience-based-visual-planning-enhancements/ Tue, 03 Sep 2024 04:01:00 +0000 https://www.exchangewire.com/?p=1762637 Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform.

As OOH continues to grow and briefs become more specific, the new [...]

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]]> OOH and Sport: the Perfect Match? https://www.exchangewire.com/blog/2024/08/14/ooh-and-sport-the-perfect-match/ Wed, 14 Aug 2024 11:12:54 +0000 https://www.exchangewire.com/?p=1762414 Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]

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]]> KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations https://www.exchangewire.com/blog/2024/08/13/kevani-partners-with-viooh-to-launch-programmatic-sales-across-iconic-media-destinations/ Tue, 13 Aug 2024 14:30:00 +0000 https://www.exchangewire.com/?p=1762355 KEVANI, Inc. ("KEVANI"), a leading innovator in out-of-home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform.

This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory [...]

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