Ad Blocking Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ad-blocking/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 29 Oct 2024 12:52:53 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data https://www.exchangewire.com/blog/2024/10/28/haunted-by-keywords-41-of-halloween-articles-wrongly-blocked-reveals-mantis-data/ Mon, 28 Oct 2024 13:50:04 +0000 https://www.exchangewire.com/?p=1764343 Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]

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]]> Digest: Uber in for Expedia? https://www.exchangewire.com/blog/2024/10/17/digest-uber-in-for-expedia/ Thu, 17 Oct 2024 08:11:55 +0000 https://www.exchangewire.com/?p=1763978 News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering

Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

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]]> Opera Elevates Ad Quality & User Safety with GeoEdge https://www.exchangewire.com/blog/2024/06/13/opera-elevates-ad-quality-user-safety-with-geoedge/ Thu, 13 Jun 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1760939 Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

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]]> YouTube cracks down on ad blockers; AI concerns to be addressed at UK AI summit; Google and Match resolve antitrust claim https://www.exchangewire.com/blog/2023/11/02/youtube-cracks-down-on-ad-blockers-ai-concerns-to-be-addressed-at-uk-ai-summit-google-and-match-resolve-antitrust-claim/ Thu, 02 Nov 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1752973 In today’s ExchangeWire news digest: YouTube cracks down on ad blockers; AI concerns to be addressed at UK AI summit; and Google and Match resolve antitrust claim.  

YouTube cracks down on ad blockers 

YouTube has confirmed the launch of a global effort [...]

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]]> mc R&D GmbH und Hivestack: Partnerschaft für Programmatic DOOH Advertising https://www.exchangewire.com/blog/2023/01/31/mc-rd-gmbh-und-hivestack-partnerschaft-fur-programmatic-dooh-advertising/ Tue, 31 Jan 2023 12:46:59 +0000 https://www.exchangewire.com/?p=1741000 Hivestack, das weltweit führende Technologieunternehmen für unabhängige programmatische digital-out-of-home-Werbung (DOOH), hat mit der mc R&D GmbH (mcrud), Deutschlands größtem Anbieter von Fahrgastfernsehen, eine Partnerschaft vereinbart. Durch die Kooperation sind die 5.800 Screens in rund 2.000 Fahrzeugen des ÖPNV (U-Bahn, Bus, [...]

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]]> Seedtag Survey: 76% of UK Consumers Willing to Consume Ads in Exchange for Free Content https://www.exchangewire.com/blog/2022/09/28/seedtag-survey-76-of-uk-consumers-willing-to-consume-ads-in-exchange-for-free-content/ Wed, 28 Sep 2022 10:09:52 +0000 https://www.exchangewire.com/?p=1725808 Seedtag, the leader in contextual advertising in EMEA and LATAM, today (September 28th, 2022) released findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe. 
The UK [...]

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]]> Social Media Giants Sanction Russian Media; Google Launch ‘Checks’ for Mobile Developers https://www.exchangewire.com/blog/2022/02/28/social-media-giants-sanction-russian-media-google-launch-checks-for-mobile-developers/ Mon, 28 Feb 2022 12:58:50 +0000 https://www.exchangewire.com/?p=1666375 In today's ExchangeWire news digest: Facebook, Youtube, Twitter, and Google sanction Russia following Ukraine invasion; Google to launch 'Checks' for mobile app developers; and LinkedIn launch a new podcast network.
 
Social media giants block Russian ads following Ukraine invasion
Facebook and YouTube [...]

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]]> Does Reality Scare You Too? A Publisher’s Perspective on Current Brand Safety Measures https://www.exchangewire.com/blog/2020/11/02/does-reality-scare-you-too-a-publishers-perspective-on-current-brand-safety-measures/ Mon, 02 Nov 2020 12:32:48 +0000 https://www.exchangewire.com/?p=1359498 2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]

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]]> IAS Partners with Google in Building An Industry-Leading Automated Tag https://www.exchangewire.com/blog/2020/10/01/ias-partners-with-google-in-building-an-industry-leading-automated-tag/ Thu, 01 Oct 2020 15:09:46 +0000 https://www.exchangewire.com/?p=1334193 Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, today announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign [...]

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]]> Google Expected to Launch Default “Heavy Ad” Blocker; Facebook to Pay France Back-Taxes https://www.exchangewire.com/blog/2020/08/25/google-expected-to-launch-default-heavy-ad-blocker-facebook-to-pay-france-back-taxes/ Tue, 25 Aug 2020 10:47:04 +0000 https://www.exchangewire.com/?p=1297399 In today's ExchangeWire news digest: a new default setting that will block "heavy ads" from Chrome is expected to be released by Google; Facebook has reached an agreement with French authorities to pay $125m in back-taxes; and Seven West Media [...]

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