Product Launch Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/product-launch/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 11 Nov 2024 11:00:44 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Women in Retail Media Collective Debuts to Champion Female Leaders in the Booming Retail Media Space https://www.exchangewire.com/blog/2024/11/11/women-in-retail-media-collective-debuts-to-champion-female-leaders-in-the-booming-retail-media-space/ Mon, 11 Nov 2024 11:00:40 +0000 https://www.exchangewire.com/?p=1764722 Supported by Pentaleap, Skai, FMCG Guys, and IAB Europe, with over 20 members representing major RMNs, technology firms, and industry bodies. The retail media industry is experiencing unprecedented growth, projected to reach USD$125bn (£96.9bn)by 2026 with an annual growth rate [...]

The post Women in Retail Media Collective Debuts to Champion Female Leaders in the Booming Retail Media Space appeared first on ExchangeWire.com.

]]> TeqBlaze Launches an SPO Toolkit – New Solution for  Supply Chain Optimisation  https://www.exchangewire.com/blog/2024/11/06/teqblaze-launches-an-spo-toolkit-new-solution-for-supply-chain-optimisation/ Wed, 06 Nov 2024 12:06:12 +0000 https://www.exchangewire.com/?p=1764614 TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [...]

The post TeqBlaze Launches an SPO Toolkit – New Solution for  Supply Chain Optimisation  appeared first on ExchangeWire.com.

]]> Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner https://www.exchangewire.com/blog/2024/11/05/teads-unveils-contextual-commerce-formats-powered-by-dpa-with-adidas-as-launch-partner/ Tue, 05 Nov 2024 14:49:15 +0000 https://www.exchangewire.com/?p=1764558 Teads, the global media platform, today (November 5th, 2024) introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — [...]

The post Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner appeared first on ExchangeWire.com.

]]> HeroVideo: AI Tool for Creating Videos Out of Articles by Bidmatic.io https://www.exchangewire.com/blog/2024/11/05/herovideo-ai-tool-for-creating-videos-out-of-articles-by-bidmatic-io/ Tue, 05 Nov 2024 10:39:45 +0000 https://www.exchangewire.com/?p=1764533 Bidmatic Inc. is thrilled to present HeroVideo - Article-to-Video platform that empowers media owners to transform their articles into engaging video content. The platform allows users to customise key parameters such as avatars, language, and voiceovers and witness the instant video [...]

The post HeroVideo: AI Tool for Creating Videos Out of Articles by Bidmatic.io appeared first on ExchangeWire.com.

]]> El Proveedor de Tecnología Publicitaria de Vídeo Digital AdPlayer.Pro Lanza su Submódulo de Vídeo Outstream para Prebid.js https://www.exchangewire.com/blog/2024/10/31/el-proveedor-de-tecnologia-publicitaria-de-video-digital-adplayer-pro-lanza-su-submodulo-de-video-outstream-para-prebid-js/ Thu, 31 Oct 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1764339 AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js.

Según el anuncio, el Submódulo de Vídeo de AdPlayer.Pro implica que el reproductor de vídeo [...]

The post El Proveedor de Tecnología Publicitaria de Vídeo Digital AdPlayer.Pro Lanza su Submódulo de Vídeo Outstream para Prebid.js appeared first on ExchangeWire.com.

]]> AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule  https://www.exchangewire.com/blog/2024/10/31/adplayer-pro-digital-video-ad-tech-provider-launches-its-prebid-centered-outstream-video-submodule/ Thu, 31 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764327 AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js.

According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [...]

The post AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule  appeared first on ExchangeWire.com.

]]> DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads https://www.exchangewire.com/blog/2024/10/29/daivid-launches-ai-powered-solution-that-predicts-attention-emotions-memory-brand-impact-of-ads/ Tue, 29 Oct 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1764333 Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics.  

Trained using tens of millions of [...]

The post DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads appeared first on ExchangeWire.com.

]]> Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers https://www.exchangewire.com/blog/2024/10/23/content-ignite-unveils-experiment-technology-to-optimise-ad-performance-for-publishers/ Wed, 23 Oct 2024 09:25:09 +0000 https://www.exchangewire.com/?p=1764203 Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers. 

This innovative feature allows publishers to effortlessly set up, run, and analyse [...]

The post Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers appeared first on ExchangeWire.com.

]]> Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens https://www.exchangewire.com/blog/2024/10/22/pixels-unveils-groundbreaking-premium-sports-vertical-video-network-beyond-walled-gardens/ Tue, 22 Oct 2024 08:01:00 +0000 https://www.exchangewire.com/?p=1764006 Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens.

The vRoll™ network sources videos directly [...]

The post Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens appeared first on ExchangeWire.com.

]]> DV Launches News Accelerator https://www.exchangewire.com/blog/2024/10/16/dv-launches-news-accelerator/ Wed, 16 Oct 2024 15:09:14 +0000 https://www.exchangewire.com/?p=1763975 DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

The post DV Launches News Accelerator appeared first on ExchangeWire.com.

]]>