Agencies Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/agencies/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 30 Sep 2024 06:48:20 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ​​VideoHeroes Unveils Green Media Products (GMPs) for Brands & Agencies Powered by Scope3 https://www.exchangewire.com/blog/2024/09/26/videoheroes-unveils-green-media-products-gmps-for-brands-agencies-powered-by-scope3/ Thu, 26 Sep 2024 08:25:08 +0000 https://www.exchangewire.com/?p=1763366 Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for brands and agencies, powered by Scope3. This groundbreaking suite brings together sustainability and advanced technology, showcasing our commitment to making [...]

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]]> Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube https://www.exchangewire.com/blog/2024/04/16/pixability-teams-up-with-cedara-to-provide-brands-agencies-with-an-emissions-management-solution-for-youtube/ Tue, 16 Apr 2024 15:50:17 +0000 https://www.exchangewire.com/?p=1759547 Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns [...]

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]]> Striking the Balance: Agencies’ Mastery of Creativity and Data-Driven Tactics https://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/ Tue, 19 Mar 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1758821 How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK.

The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

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]]> IMPACT+ & PYURE’s Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns https://www.exchangewire.com/blog/2024/03/12/impact-pyures-partnership-helps-german-advertisers-cut-the-environmental-impact-of-digital-campaigns/ Tue, 12 Mar 2024 14:18:38 +0000 https://www.exchangewire.com/?p=1758704 Advertisers across Germany, Austria, and Switzerland can now track and reduce the environmental impact of their online campaigns through a new partnership between PYURE and leading sustaintech platform IMPACT+. 

IMPACT+’s suite of industry-leading solutions is used by global brands and agencies [...]

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]]> New Research by Clinch Unveils the Crucial Role of Dynamic Creative Optimisation (DCO) https://www.exchangewire.com/blog/2024/01/04/new-research-by-clinch-digiday-unveils-the-crucial-role-of-dynamic-creative-optimisation-dco/ Thu, 04 Jan 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1756907 Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present their latest collaborative report: "The State of Dynamic Advertising." 

This comprehensive study engaged over 120 agency correspondents, revealing a compelling dichotomy [...]

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]]> “Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads https://www.exchangewire.com/blog/2023/11/10/snapper-the-perfect-tree-among-top-four-most-effective-john-lewis-christmas-ads/ Fri, 10 Nov 2023 12:26:14 +0000 https://www.exchangewire.com/?p=1753630 “Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever.  That’s according to new research from creative effectiveness platform DAIVID, which has released a ranking of John Lewis’ most effective Xmas campaigns following the [...]

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]]> RTB House Bolsters Executive Team With the Hire Of Michael Lamb as Chief Commercial Officer https://www.exchangewire.com/blog/2023/10/02/rtb-house-bolsters-executive-team-with-the-hire-of-michael-lamb-as-chief-commercial-officer/ Mon, 02 Oct 2023 13:46:24 +0000 https://www.exchangewire.com/?p=1751298 RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis [...]

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]]> OpenAI Seeks New Multi-Billion Dollar Valuation; Snapchat Launches Game for Agencies https://www.exchangewire.com/blog/2023/09/28/openai-seeks-new-multi-billion-dollar-valuation-snapchat-launches-game-for-agencies/ Thu, 28 Sep 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1751154 In today's ExchangeWire news digest: OpenAI reportedly in talks for a share sale that would more than triple its valuation; Snapchat reveals a new game for agency staff; and the EU's Thierry Breton warns Apple it must open up to [...]

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]]> Zeotap & TikTok for Business Join Forces to Bring Optimised Targeting to TikTok Campaigns https://www.exchangewire.com/blog/2023/09/25/zeotap-tiktok-for-business-join-forces-to-bring-optimised-targeting-to-tiktok-campaigns/ Mon, 25 Sep 2023 08:50:08 +0000 https://www.exchangewire.com/?p=1751005 Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]

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]]> The Stack: Agencies Concerned about Transparency at Google; Indonesia Threatens to Ban Social Commerce https://www.exchangewire.com/blog/2023/09/15/the-stack-agencies-concerned-about-transparency-at-google-indonesia-threatens-to-ban-social-commerce/ Fri, 15 Sep 2023 07:30:00 +0000 https://www.exchangewire.com/?p=1750614 This week: media agencies are reportedly worried about transparency over YouTube ads, Indonesia considering legislation to ban social commerce…

Another week of headaches for Google began with reports that media agencies are losing faith in the company, with Adalytics’ recent report [...]

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