attribution Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/attribution/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 24 Oct 2024 07:56:57 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 MadTech Sketch: The Retail Media Stack https://www.exchangewire.com/blog/2024/10/24/madtech-sketch-the-retail-media-stack/ Thu, 24 Oct 2024 07:56:56 +0000 https://www.exchangewire.com/?p=1764241 Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.  PayPal, for instance, announced its plans recently to launch an [...]

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]]> StackAdapt y Adsquare asumen el reto de la atribución de la transición de lo digital a lo físico con la nueva solución de footfall de la plataforma https://www.exchangewire.com/blog/2024/09/10/stackadapt-y-adsquare-asumen-el-reto-de-la-atribucion-de-la-transicion-de-lo-digital-a-lo-fisico-con-la-nueva-solucion-de-footfall-de-la-plataforma/ Tue, 10 Sep 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1762792 StackAdapt, una plataforma de publicidad programática multicanal, ha anunciado que ha estrechado su colaboración con Adsquare, líder mundial en soluciones de inteligencia de ubicación. 

Fruto de esta colaboración es la solución de atribución footfall totalmente integrada en StackAdapt y desarrollada por [...]

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]]> StackAdapt und Adsquare meistern die Herausforderung der Digital-to-Physical-Attribution mit einer neuen plattforminternen Footfall-Lösung https://www.exchangewire.com/blog/2024/09/10/stackadapt-und-adsquare-meistern-die-herausforderung-der-digital-to-physical-attribution-mit-einer-neuen-plattforminternen-footfall-losung/ Tue, 10 Sep 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1762788 StackAdapt, eine Multi-Channel-Plattform für programmatische Werbung, baut die Partnerschaft mit  Adsquare aus, einem weltweit führenden Anbieter von Location-Intelligence-Lösungen. 

Die Kooperation bietet die vollständig integrierte StackAdapt Footfall-Attributionslösung auf Basis von Adsquare. Dadurch gewinnen Advertiser weltweit ein besseres Verständnis zu physischen Besuchen von [...]

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]]> StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme  https://www.exchangewire.com/blog/2024/09/10/stackadapt-et-adsquare-repondent-au-defi-de-lattribution-du-numerique-vers-le-physique-avec-une-nouvelle-solution/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762786 StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des solutions d’intelligence géographique. 

Cette collaboration a donné naissance à une solution d’attribution de la fréquentation StackAdapt entièrement intégrée, alimentée par Adsquare, [...]

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]]> StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution https://www.exchangewire.com/blog/2024/09/10/stackadapt-adsquare-address-the-digital-to-physical-attribution-challenge-with-new-in-platform-footfall-solution/ Tue, 10 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762779 StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions. 

This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

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]]> 79% of UK Auto Intenders Open to Switching Brands, Teads Reports https://www.exchangewire.com/blog/2024/06/26/79-of-uk-auto-intenders-open-to-switching-brands-teads-reports/ Wed, 26 Jun 2024 13:32:03 +0000 https://www.exchangewire.com/?p=1761250 Teads, the global media platform, has revealed the UK findings of the company’s latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, the latest findings shed light on the [...]

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]]> IAB Europe Releases Final European Retail Media Measurement Standards  https://www.exchangewire.com/blog/2024/04/25/iab-europe-releases-final-european-retail-media-measurement-standards/ Thu, 25 Apr 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1759789 Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised [...]

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]]> IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback https://www.exchangewire.com/blog/2024/02/29/iab-europe-releases-first-european-retail-media-measurement-standards-for-industry-feedback/ Thu, 29 Feb 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1758475 Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the first set of recommendations for retail media digital advertising metrics and measurement standards in Europe. The recommendations are open for [...]

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]]> MiQ Announces 100% Cookieless Audience Targeting in the UK & Launches Largest Independent Privacy Sandbox Attribution Test https://www.exchangewire.com/blog/2023/12/14/miq-announces-100-cookieless-audience-targeting-in-the-uk-launches-largest-independent-privacy-sandbox-attribution-test/ Thu, 14 Dec 2023 16:42:49 +0000 https://www.exchangewire.com/?p=1756246 MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹ across all media channels and platforms in the UK. 

Following this, attention has now turned to cookieless measurement, with Chrome’s Privacy [...]

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]]> CTV Advertising Measurement and Attribution: Challenges and Solutions https://www.exchangewire.com/blog/2023/10/18/ctv-advertising-measurement-and-attribution-challenges-and-solutions/ Wed, 18 Oct 2023 11:00:00 +0000 https://www.exchangewire.com/?p=1752298 Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

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