Sustainability Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/sustainability/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 12 Nov 2024 15:23:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns https://www.exchangewire.com/blog/2024/11/13/skyrise-cedara-partner-to-help-advertisers-measure-reduce-environmental-impact-of-media-campaigns/ Wed, 13 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764731 Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. 

The fully integrated Cedara solution benefits Skyrise [...]

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]]> Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls https://www.exchangewire.com/blog/2024/11/12/digest-strong-q3-for-the-trade-desk-youtube-boosts-creator-ad-controls/ Tue, 12 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764734 News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report.

The Trade Desk posts strong Q3

The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

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]]> VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks https://www.exchangewire.com/blog/2024/11/06/viooh-announces-2023-carbon-emissions-significantly-below-industry-benchmarks/ Wed, 06 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764581 Today (November 6th, 2024),  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression.

Working with its sustainability partner [...]

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]]> IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends https://www.exchangewire.com/blog/2024/11/06/iab-europes-10th-annual-attitudes-to-programmatic-advertising-report-unveils-latest-market-insights-trends/ Wed, 06 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764564 IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

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]]> Industry Review 2025: Putting Purpose Front and Centre https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-putting-purpose-front-and-centre/ Tue, 22 Oct 2024 09:48:33 +0000 https://www.exchangewire.com/?p=1764135 Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025?

Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

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]]> Cedara Launches Industry-Leading Compliance Tools to Address SBTI, GHG, & CSRD Reporting https://www.exchangewire.com/blog/2024/10/16/cedara-launches-industry-leading-compliance-tools-to-address-sbti-ghg-csrd-reporting/ Wed, 16 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1763883 Cedara, the Carbon Intelligence Platform, has launched cutting-edge compliance tools aimed at helping media businesses streamline both regulatory and media measurement requirements, all within a unified platform. With the Corporate Sustainability Reporting Directive (CSRD) set to take effect for thousands [...]

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]]> SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media https://www.exchangewire.com/blog/2024/10/08/smrs-partners-with-cedara-to-build-path-to-net-zero-empower-clients-with-sustainable-media/ Tue, 08 Oct 2024 09:37:23 +0000 https://www.exchangewire.com/?p=1763694 SMRS, a culture, brand, and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging [...]

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]]> ​​VideoHeroes Unveils Green Media Products (GMPs) for Brands & Agencies Powered by Scope3 https://www.exchangewire.com/blog/2024/09/26/videoheroes-unveils-green-media-products-gmps-for-brands-agencies-powered-by-scope3/ Thu, 26 Sep 2024 08:25:08 +0000 https://www.exchangewire.com/?p=1763366 Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for brands and agencies, powered by Scope3. This groundbreaking suite brings together sustainability and advanced technology, showcasing our commitment to making [...]

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]]> ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads Online; The Hague Bans Fossil Fuel Ads  https://www.exchangewire.com/blog/2024/09/17/itv-launches-discount-finding-extension-uk-to-ban-junk-food-ads-online-the-hague-bans-fossil-fuel-ads/ Tue, 17 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763085 Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads 

ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [...]

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]]> Greenbids’ Michael Hanbury-Williams on the Industry’s Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market  https://www.exchangewire.com/blog/2024/09/12/greenbids-michael-hanbury-williams-on-the-industrys-obsession-with-carbon-emission-measurement-reaching-net-zero-and-opportunities-in-the-uk-market/ Thu, 12 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762922 Michael Hanbury-Williams, recently appointed UK Managing Director at Greenbids, discusses how the ad industry's obsession with measuring carbon emissions has become a mere box-ticking exercise, and how genuine action can be taken. He considers the next steps for the industry [...]

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