Personalisation Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/personalisation/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 14 Nov 2024 15:23:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta https://www.exchangewire.com/blog/2024/11/14/a-game-changing-opportunity-for-brands-and-retailers-qa-with-martin-jensen-nexta/ Thu, 14 Nov 2024 13:33:01 +0000 https://www.exchangewire.com/?p=1764865 We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.

How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?

Retail media technology presents [...]

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]]> Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy https://www.exchangewire.com/blog/2024/10/22/invibes-phd-media-unveil-new-frontiers-in-smart-targeting-with-la-compagnie-at-iab-forum-2024-italy/ Tue, 22 Oct 2024 07:12:44 +0000 https://www.exchangewire.com/?p=1764104 Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

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]]> Clinch’s Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner https://www.exchangewire.com/blog/2024/10/18/clinchs-charel-macintosh-honoured-as-a-2024-p2pi-women-of-excellence-award-winner/ Fri, 18 Oct 2024 09:02:37 +0000 https://www.exchangewire.com/?p=1764010 Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [...]

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]]> What’s Driving The Future of Retail? https://www.exchangewire.com/blog/2024/10/10/whats-driving-the-future-of-retail/ Thu, 10 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1763815 Lea Karam, Consulting Director at Behave, takes a look at the innovations that will define the future of retail and ecommerce.

The boom of retail media in recent years, in tandem with the rise of social shopping, has made e-commerce a [...]

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]]> “Rethink Possibilites” : Invibes repousse les limites de la publicité digitale grâce à des solutions publicitaires pensées pour chaque industrie https://www.exchangewire.com/blog/2024/10/08/rethink-possibilites-invibes-repousse-les-limites-de-la-publicite-digitale-grace-a-des-solutions-publicitaires-pensees-pour-chaque-industrie/ Tue, 08 Oct 2024 12:21:46 +0000 https://www.exchangewire.com/?p=1763658 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, explore de nouveaux horizons marketing avec "Rethink Possibilities", une stratégie innovante qui repose sur la puissance de l’IA Générative afin de redéfinir l’engagement entre la marque et le public.

“Chez Invibes, notre mission [...]

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]]> Invibes ispira i brand a “Rethink Possibilities” con soluzioni pubblicitarie specifiche per settore https://www.exchangewire.com/blog/2024/10/08/invibes-ispira-i-brand-a-rethink-possibilities-con-soluzioni-pubblicitarie-specifiche-per-settore/ Tue, 08 Oct 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1763664 Invibes Advertising (Invibes), leader nell'innovazione della pubblicità digitale, invita i brand a "Rethink Possibilities" esplorando nuovi orizzonti di marketing e abbracciando l'unicità di ogni opportunità pubblicitaria. Questa evoluzione strategica sottolinea l'impegno di Invibes a rivoluzionare il digital advertising attraverso la [...]

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]]> ‘Rethink Possibilities’, las nuevas soluciones publicitarias de Invibes específicas para cada sector https://www.exchangewire.com/blog/2024/10/08/rethink-possibilities-las-nuevas-soluciones-publicitarias-de-invibes-especificas-para-cada-sector/ Tue, 08 Oct 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1763653 Invibes Advertising (Invibes), líder en innovación publicitaria digital, invita a las marcas a descubrir su propuesta 'Rethink Possibilities' con la que explorar nuevos horizontes de marketing aprovechando la singularidad de cada oportunidad publicitaria. Esta evolución estratégica pone el foco en [...]

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]]> Mit “Rethink Possibilities” gibt Invibes den Marken einen Anstoß, um mit branchenspezifischen Werbelösungen Möglichkeiten neu zu denken https://www.exchangewire.com/blog/2024/10/08/mit-rethink-possibilities-gibt-invibes-den-marken-einen-anstos-um-mit-branchenspezifischen-werbelosungen-moglichkeiten-neu-zu-denken/ Tue, 08 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1763647 Invibes Advertising (Invibes), ein Marktführer für Innovation im Bereich der digitalen Werbung, lädt die Marken mit “Rethink Possibilities” dazu ein, Möglichkeiten neu zu denken und neue Marketinghorizonte zu erkunden, indem sie die Einzigartigkeit jeder Werbemöglichkeit nutzen. Diese strategische Neuausrichtung verdeutlicht [...]

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]]> Invibes Inspires Brands to ‘Rethink Possibilities’ with Industry-Specific Advertising Solutions https://www.exchangewire.com/blog/2024/10/08/invibes-inspires-brands-to-rethink-possibilities-with-industry-specific-advertising-solutions/ Tue, 08 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1763643 Invibes Advertising (Invibes), a leader in digital advertising innovation, invites brands to ‘Rethink Possibilities’ and explore new marketing horizons by embracing the uniqueness of every ad opportunity. This strategic evolution underscores Invibes' dedication to revolutionising digital advertising through the power [...]

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]]> VistaPrint Taps impact.com to Power New Creator Platform https://www.exchangewire.com/blog/2024/10/02/vistaprint-taps-impact-com-to-power-new-creator-platform/ Wed, 02 Oct 2024 09:10:49 +0000 https://www.exchangewire.com/?p=1763520 impact.com, the world’s leading partnership management platform, announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The programme will provide access to valuable performance insights, and enable VistaPrint to connect with new [...]

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