Creative Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/creative/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 19 Nov 2024 09:53:57 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 John Lewis Wins UK Christmas Ad Battle After “The Gifting Hour” Generates Most Intense Positive Emotions https://www.exchangewire.com/blog/2024/11/19/john-lewis-wins-uk-christmas-ad-battle-after-the-gifting-hour-generates-most-intense-positive-emotions/ Tue, 19 Nov 2024 09:53:52 +0000 https://www.exchangewire.com/?p=1764932 John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that generated the most intense levels of positivity.

John Lewis’ [...]

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]]> Magical M&S Ad is the Most Emotionally Engaging Christmas Ad (So Far) According to New AI Ranking https://www.exchangewire.com/blog/2024/11/05/magical-ms-ad-is-the-most-emotionally-engaging-christmas-ad-so-far-according-to-new-ai-ranking/ Tue, 05 Nov 2024 14:08:25 +0000 https://www.exchangewire.com/?p=1764553 A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle, generating the most intense positive emotions of any of the festive ads released so far. That’s according to new research [...]

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]]> New Creepy Clown Campaign from Six Flags is the Scariest Ad of All Time, According to New AI Ranking by DAIVID https://www.exchangewire.com/blog/2024/10/30/new-creepy-clown-campaign-from-six-flags-is-the-scariest-ad-of-all-time-according-to-new-ai-ranking-by-daivid/ Wed, 30 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764367 A chilling new Halloween 2024 ad from Six Flags featuring a creepy clown terrorising a group of housemates is the scariest ad of all time, according to an AI ranking by DAIVID. 

Ahead of Fright Night, the global creative effectiveness platform [...]

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]]> DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads https://www.exchangewire.com/blog/2024/10/29/daivid-launches-ai-powered-solution-that-predicts-attention-emotions-memory-brand-impact-of-ads/ Tue, 29 Oct 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1764333 Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics.  

Trained using tens of millions of [...]

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]]> Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server https://www.exchangewire.com/blog/2024/10/17/clinch-joins-amazon-ads-partner-network-as-certified-global-ad-server/ Thu, 17 Oct 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1763875 Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [...]

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]]> “Rethink Possibilites” : Invibes repousse les limites de la publicité digitale grâce à des solutions publicitaires pensées pour chaque industrie https://www.exchangewire.com/blog/2024/10/08/rethink-possibilites-invibes-repousse-les-limites-de-la-publicite-digitale-grace-a-des-solutions-publicitaires-pensees-pour-chaque-industrie/ Tue, 08 Oct 2024 12:21:46 +0000 https://www.exchangewire.com/?p=1763658 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, explore de nouveaux horizons marketing avec "Rethink Possibilities", une stratégie innovante qui repose sur la puissance de l’IA Générative afin de redéfinir l’engagement entre la marque et le public.

“Chez Invibes, notre mission [...]

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]]> Invibes ispira i brand a “Rethink Possibilities” con soluzioni pubblicitarie specifiche per settore https://www.exchangewire.com/blog/2024/10/08/invibes-ispira-i-brand-a-rethink-possibilities-con-soluzioni-pubblicitarie-specifiche-per-settore/ Tue, 08 Oct 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1763664 Invibes Advertising (Invibes), leader nell'innovazione della pubblicità digitale, invita i brand a "Rethink Possibilities" esplorando nuovi orizzonti di marketing e abbracciando l'unicità di ogni opportunità pubblicitaria. Questa evoluzione strategica sottolinea l'impegno di Invibes a rivoluzionare il digital advertising attraverso la [...]

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]]> ‘Rethink Possibilities’, las nuevas soluciones publicitarias de Invibes específicas para cada sector https://www.exchangewire.com/blog/2024/10/08/rethink-possibilities-las-nuevas-soluciones-publicitarias-de-invibes-especificas-para-cada-sector/ Tue, 08 Oct 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1763653 Invibes Advertising (Invibes), líder en innovación publicitaria digital, invita a las marcas a descubrir su propuesta 'Rethink Possibilities' con la que explorar nuevos horizontes de marketing aprovechando la singularidad de cada oportunidad publicitaria. Esta evolución estratégica pone el foco en [...]

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]]> Mit “Rethink Possibilities” gibt Invibes den Marken einen Anstoß, um mit branchenspezifischen Werbelösungen Möglichkeiten neu zu denken https://www.exchangewire.com/blog/2024/10/08/mit-rethink-possibilities-gibt-invibes-den-marken-einen-anstos-um-mit-branchenspezifischen-werbelosungen-moglichkeiten-neu-zu-denken/ Tue, 08 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1763647 Invibes Advertising (Invibes), ein Marktführer für Innovation im Bereich der digitalen Werbung, lädt die Marken mit “Rethink Possibilities” dazu ein, Möglichkeiten neu zu denken und neue Marketinghorizonte zu erkunden, indem sie die Einzigartigkeit jeder Werbemöglichkeit nutzen. Diese strategische Neuausrichtung verdeutlicht [...]

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]]> Invibes Inspires Brands to ‘Rethink Possibilities’ with Industry-Specific Advertising Solutions https://www.exchangewire.com/blog/2024/10/08/invibes-inspires-brands-to-rethink-possibilities-with-industry-specific-advertising-solutions/ Tue, 08 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1763643 Invibes Advertising (Invibes), a leader in digital advertising innovation, invites brands to ‘Rethink Possibilities’ and explore new marketing horizons by embracing the uniqueness of every ad opportunity. This strategic evolution underscores Invibes' dedication to revolutionising digital advertising through the power [...]

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