editorial, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Sat, 16 Nov 2024 17:31:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ‘Seek to Replace Yourself’: AI Driving Innovation at AdTech Connect https://www.exchangewire.com/blog/2024/11/15/ai-driving-innovation-ad-tech-connect/ Fri, 15 Nov 2024 12:18:55 +0000 https://www.exchangewire.com/?p=1764892 The recent AdTech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising technology.

As a tool now widely adopted by both startups and established tech firms, GenAI is transforming everything from creative [...]

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]]> Reinventing the Crab: Is CTV just TV Again? https://www.exchangewire.com/blog/2024/11/14/reinventing-the-crab-is-ctv-just-tv-again/ Thu, 14 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764777 And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before...

There’s a phenomenon in nature called carcinisation. Essentially, [...]

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]]> Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

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]]> Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls https://www.exchangewire.com/blog/2024/11/12/digest-strong-q3-for-the-trade-desk-youtube-boosts-creator-ad-controls/ Tue, 12 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764734 News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report.

The Trade Desk posts strong Q3

The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

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]]> L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety  https://www.exchangewire.com/blog/2024/11/07/loreals-rafael-aquino-on-improving-trust-in-data-ownership-transparency-and-safety/ Thu, 07 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764621 In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [...]

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]]> Scaling Retail Media’s Walled Gardens   https://www.exchangewire.com/blog/2024/10/31/scaling-retail-medias-walled-gardens/ Thu, 31 Oct 2024 16:06:29 +0000 https://www.exchangewire.com/?p=1764464 Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.  

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

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]]> Google Ordered to Pay Antitrust Damages to Equativ; Meta Moves into AI Podcasting Game https://www.exchangewire.com/blog/2024/10/28/google-ordered-to-pay-antitrust-damages-to-equativ-meta-moves-into-ai-podcasting-game/ Mon, 28 Oct 2024 09:36:59 +0000 https://www.exchangewire.com/?p=1764290 News in brief: Google ordered to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta moves into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets

Google Fined for Anti-Competitive Practices in Online Advertising

The Paris [...]

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]]> The Modern Media Planner Buyer – From Old School to Future Resilient https://www.exchangewire.com/blog/2024/10/28/modern-media-planner-buyer-from-old-school-to-future-resilient/ Mon, 28 Oct 2024 02:00:00 +0000 https://www.exchangewire.com/?p=1764165 In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved

Having spent the majority of my career on the agency side, [...]

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]]> Digest: Perplexity Seeks $1bn Funding Round https://www.exchangewire.com/blog/2024/10/21/digest-perplexity-seeks-1bn-funding-round/ Mon, 21 Oct 2024 09:16:02 +0000 https://www.exchangewire.com/?p=1764060 In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation.

AI-powered search engine Perplexity is reportedly looking to raise up [...]

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]]> Digest: Uber in for Expedia? https://www.exchangewire.com/blog/2024/10/17/digest-uber-in-for-expedia/ Thu, 17 Oct 2024 08:11:55 +0000 https://www.exchangewire.com/?p=1763978 News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering

Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

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