Martech Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/martech/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 18 Nov 2024 09:18:32 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny https://www.exchangewire.com/blog/2024/11/18/digest-disney-reports-positive-streaming-results-zeta-global-under-scrutiny/ Mon, 18 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764908 News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU.

Disney reports bullish results for streaming and advertising efforts

Disney has reported positive numbers for its Disney+ streaming [...]

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]]> MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC’s Rich Ashton https://www.exchangewire.com/blog/2024/10/21/madtech-money-qa-with-fpcs-rich-ashton/ Mon, 21 Oct 2024 11:01:00 +0000 https://www.exchangewire.com/?p=1764073 The hotly-anticipated MadTechMoney event returns with a stellar line-up this week. We caught up with First Party Capital's Managing Director Rich Ashton to discuss the event, ad tech M&A, and much more...

How would you best summarise the MadTechMoney event?

The only [...]

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]]> VIOOH Ranks #2 in MarTech 50 2024 https://www.exchangewire.com/blog/2024/03/11/viooh-ranks-2-in-martech-50-2024/ Mon, 11 Mar 2024 11:07:33 +0000 https://www.exchangewire.com/?p=1758670 Today, (March 11th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has placed second in the Martech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth.

BusinessCloud’s Martech 50 is [...]

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]]> Expandi Group Unveils the New Jabmo ABM Platform https://www.exchangewire.com/blog/2023/12/07/expandi-group-unveils-the-new-jabmo-abm-platform/ Thu, 07 Dec 2023 10:24:44 +0000 https://www.exchangewire.com/?p=1755239 Expandi Group, the largest EMEA B2B Martech and Ad tech provider, today (December 7th, 2023) unveiled the latest release of its B2B account-based marketing (ABM) platform Jabmo.

Jabmo now delivers a host of new functionalities, insights, and account intelligence to help [...]

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]]> InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers https://www.exchangewire.com/blog/2023/11/16/inmobi-launches-inmobi-choice-cmp-to-enhance-frictionless-consent-management-for-publishers/ Thu, 16 Nov 2023 14:00:00 +0000 https://www.exchangewire.com/?p=1753799 Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly [...]

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]]> MadTechMoney Set to Take Place 31st October 2023 https://www.exchangewire.com/blog/2023/10/24/madtechmoney-set-to-take-place-31st-october-2023/ Tue, 24 Oct 2023 15:08:40 +0000 https://www.exchangewire.com/?p=1752738 FirstPartyCapital’s flagship event MadTechMoney returns on the 31st October 2023, bringing together leading figures across the ad tech/martech industry and the investment community to discuss key investment trends.

Returning after the inaugural event held in October 2022, which attracted over 200 [...]

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]]> fifty-five Reveals Strategic Approach for Next-Gen MMM Transition https://www.exchangewire.com/blog/2023/10/05/fifty-five-reveals-strategic-approach-for-next-gen-mmm-transition/ Thu, 05 Oct 2023 15:10:23 +0000 https://www.exchangewire.com/?p=1751398 Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach. 

This is according to martech consultancy fifty-five, [...]

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]]> RTB House Bolsters Executive Team With the Hire Of Michael Lamb as Chief Commercial Officer https://www.exchangewire.com/blog/2023/10/02/rtb-house-bolsters-executive-team-with-the-hire-of-michael-lamb-as-chief-commercial-officer/ Mon, 02 Oct 2023 13:46:24 +0000 https://www.exchangewire.com/?p=1751298 RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis [...]

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]]> Expandi Purchases Account-Based Marketing Platform Jabmo https://www.exchangewire.com/blog/2023/09/26/expandi-purchases-account-based-marketing-platform-jabmo/ Tue, 26 Sep 2023 13:16:24 +0000 https://www.exchangewire.com/?p=1751068 Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand. 

With offices in Europe and the US, [...]

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]]> impact.com Announces Growth in the Second Quarter https://www.exchangewire.com/blog/2023/08/31/impact-com-announces-growth-in-the-second-quarter/ Thu, 31 Aug 2023 12:03:42 +0000 https://www.exchangewire.com/?p=1749920 impact.com, the world’s leading partnership management platform, announced today (August 31st, 2023)  the company’s growth in the second quarter fueled by global client growth and the launch of its new industry-leading, fully integrated influencer marketing platform, reinforcing its position as [...]

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