Europe Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/europe/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 18 Nov 2024 09:18:32 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny https://www.exchangewire.com/blog/2024/11/18/digest-disney-reports-positive-streaming-results-zeta-global-under-scrutiny/ Mon, 18 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764908 News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU.

Disney reports bullish results for streaming and advertising efforts

Disney has reported positive numbers for its Disney+ streaming [...]

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]]> UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  https://www.exchangewire.com/blog/2024/11/07/uk-festive-season-ad-spend-expected-to-hit-10-5bn-apple-to-face-first-eu-fine-under-dma-uk-gov-testing-ai-chatbot/ Thu, 07 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764618 News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

UK Festive Season Ad Spend Expected to Hit £10.5bn 

UK advertisers are expected to spend £10.5bn during [...]

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]]> Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  https://www.exchangewire.com/blog/2024/10/03/google-trial-wraps-up-reuters-and-cnn-launch-paywalls-europe-demands-youtube-snapchat-and-tiktok-to-expose-algorithm-secrets/ Thu, 03 Oct 2024 06:05:00 +0000 https://www.exchangewire.com/?p=1763537 Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets 

Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

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]]> The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads  https://www.exchangewire.com/blog/2024/09/20/the-stack-this-weeks-legal-action-uk-gov-cracks-down-on-junk-food-ads/ Fri, 20 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763196 This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily 

This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result [...]

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]]> Major New Study Reveals Key Trends in CTV Ad Engagement in Europe https://www.exchangewire.com/blog/2024/09/18/major-new-study-reveals-key-trends-in-ctv-ad-engagement-in-europe/ Wed, 18 Sep 2024 10:13:45 +0000 https://www.exchangewire.com/?p=1763152 ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising.

The study, titled "Why CTV Reigns [...]

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]]> Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer https://www.exchangewire.com/blog/2024/09/17/opti-digital-welcomes-guillem-fiter-as-chief-marketing-officer/ Tue, 17 Sep 2024 08:33:19 +0000 https://www.exchangewire.com/?p=1763101 Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [...]

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]]> Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering https://www.exchangewire.com/blog/2024/09/11/carwow-partners-with-adform-to-transform-its-digital-marketing-expand-retail-media-offering/ Wed, 11 Sep 2024 10:20:19 +0000 https://www.exchangewire.com/?p=1762976 Adform, the most powerful and safe media buying platform, today (September 11th, 2024) announces its new partnership with Carwow, Europe’s biggest online car changing marketplace, at a significant time of expansion for the business. Adform’s full suite of services will [...]

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]]> EU Faces Off Against Apple and Google; Online Overtakes TV as News Source in UK; Updates on Google vs DOJ Trial   https://www.exchangewire.com/blog/2024/09/11/eu-faces-off-against-apple-and-google-online-overtakes-tv-as-news-source-in-uk-updates-on-google-vs-doj-trial/ Wed, 11 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762955 Today’s news: EU Faces Off Against Apple and Google; Online Overtakes TV as News Source in UK; Updates on Google vs DOJ Trial  

While Google’s ad stack case against the DOJ is now in full swing, news has broken that the [...]

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]]> Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe https://www.exchangewire.com/blog/2024/09/10/index-exchange-signs-john-tigg-as-senior-vice-president-buyer-development-europe/ Tue, 10 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762869 Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe. 

In this newly developed role, Tigg will be responsible for driving growth for marketers [...]

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]]> OpenX, Google & Leading Executives Join Industry Initiative https://www.exchangewire.com/blog/2024/08/20/openx-google-leading-executives-join-industry-initiative/ Tue, 20 Aug 2024 12:32:25 +0000 https://www.exchangewire.com/?p=1762535 The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and [...]

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