APAC Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/apac/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 20 Nov 2024 09:55:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Warner Brothers’ Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A  https://www.exchangewire.com/blog/2024/11/20/warner-brothers-max-arrives-to-asia-indian-news-agency-sues-openai-havas-to-consider-ma/ Wed, 20 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764973 News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A 

Warner Brothers’ Max Arrives in Asia

Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [...]

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]]> The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards  https://www.exchangewire.com/blog/2024/11/19/the-attention-economy-ogury-creatives-generate-x-2-5-more-attention-than-japanese-industry-standards/ Tue, 19 Nov 2024 11:29:30 +0000 https://www.exchangewire.com/?p=1764957 Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [...]

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]]> DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein https://www.exchangewire.com/blog/2024/11/19/doj-wants-google-to-sell-chrome-amazon-launches-new-app-to-rival-temu-and-shein/ Tue, 19 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764915 News in brief: DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; AUS Social Media Ban for Under 16s Not Backed by Parliamentary Inquiry; Dentsu APAC Revenue Dips

DOJ to Force Chrome Spin-off?

The US Department [...]

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]]> AUS Plans Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV  https://www.exchangewire.com/blog/2024/11/11/aus-plans-social-media-ban-for-under-16s-itv-revenue-dips-uk-gov-to-examine-future-of-linear-tv/ Mon, 11 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764688 News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV 

AUS Plans to Ban Social Media for Under 16s

In order to tackle social media’s damaging effects on children, [...]

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]]> Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers https://www.exchangewire.com/blog/2024/11/08/feel-the-pulse-yahoo-dsp-study-reveals-insights-into-the-minds-of-singapore-marketers/ Fri, 08 Nov 2024 12:58:55 +0000 https://www.exchangewire.com/?p=1764683 The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. 

Unveiled at Yahoo’s [...]

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]]> Digest: Perplexity Seeks $1bn Funding Round https://www.exchangewire.com/blog/2024/10/21/digest-perplexity-seeks-1bn-funding-round/ Mon, 21 Oct 2024 09:16:02 +0000 https://www.exchangewire.com/?p=1764060 In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation.

AI-powered search engine Perplexity is reportedly looking to raise up [...]

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]]> ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC  https://www.exchangewire.com/blog/2024/09/26/asa-bans-nike-and-sky-ads-tiktok-launches-search-ads-campaign-max-streaming-arrives-to-apac/ Thu, 26 Sep 2024 06:05:00 +0000 https://www.exchangewire.com/?p=1763359 Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC 

The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers. [...]

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]]> Havas Red Launches in Japan; APAC Travellers’ Spend Surged Fivefold Fuelled by Olympics; The Trade Desk Developing Smart TV OS  https://www.exchangewire.com/blog/2024/09/04/havas-red-launches-in-japan-apac-travellers-spend-surged-fivefold-fuelled-by-olympics-the-trade-desk-developing-smart-tv-os/ Wed, 04 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762721 Today’s news: Havas Red Launches in Japan; APAC Travellers’ Spend Surged Fivefold Fuelled by Olympics; The Trade Desk Developing Smart TV OS 

Havas Red, the merged media agency network, has announced the expansion of its reach in the APAC region with [...]

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]]> X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds  https://www.exchangewire.com/blog/2024/08/20/x-ad-revenue-down-24-judge-blocks-disney-fox-and-warner-bros-discovery-planned-bundle-on-antitrust-grounds/ Tue, 20 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762519 On today’s news digest: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India 

It won’t come as a shock to anyone that [...]

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]]> Equativ Appoints Rueben Vijaratnam as Managing Director SEA https://www.exchangewire.com/blog/2024/07/03/equativ-appoints-rueben-vijaratnam-as-managing-director-sea/ Wed, 03 Jul 2024 07:17:00 +0000 https://www.exchangewire.com/?p=1761386 Equativ, the leading global independent ad platform, announces leadership changes. A new managing director joins the Singapore office to build a demand-focused strategy and lead Equativ to even greater success. With significant experience in sales within the region, Rueben Vijaratnam [...]

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