Agency Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/agency/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 20 Nov 2024 09:55:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Warner Brothers’ Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A  https://www.exchangewire.com/blog/2024/11/20/warner-brothers-max-arrives-to-asia-indian-news-agency-sues-openai-havas-to-consider-ma/ Wed, 20 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764973 News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A 

Warner Brothers’ Max Arrives in Asia

Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [...]

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]]> Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK https://www.exchangewire.com/blog/2024/11/13/taptap-digital-hires-olivia-adams-robert-morrison-as-sales-directors-to-drive-growth-in-the-uk/ Wed, 13 Nov 2024 12:23:11 +0000 https://www.exchangewire.com/?p=1764831 Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Olivia Adams and Rob Morrison as sales directors in the UK. Adams [...]

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]]> Digest: Bountiful Cow launches tool for “brand unsafe” inventory https://www.exchangewire.com/blog/2024/10/22/digest-bountiful-cow-launches-tool-for-brand-unsafe-inventory/ Tue, 22 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764082 In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts.

Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

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]]> Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals https://www.exchangewire.com/blog/2024/10/03/technology-investment-set-to-surge-in-uk-lotame-cint-report-reveals/ Thu, 03 Oct 2024 13:27:57 +0000 https://www.exchangewire.com/?p=1763595 Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions [...]

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]]> How Do We Ensure The Future Of Digital News Funding? https://www.exchangewire.com/blog/2024/08/22/1-28-percent-how-do-we-ensure-digital-news-funding/ Thu, 22 Aug 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1762387 In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

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]]> Advertising Industry Financials H1 2024 https://www.exchangewire.com/blog/2024/06/13/advertising-industry-financials-h1-2024/ Thu, 13 Jun 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760889 In this feature article, ExchangeWire research lead Mat Broughton delves into how public companies across the media supply chain have fared thus far in 2024, and how the landscape may evolve as we head into H2. As is fitting for [...]

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]]> Striking the Balance: Agencies’ Mastery of Creativity and Data-Driven Tactics https://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/ Tue, 19 Mar 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1758821 How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK.

The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

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]]> Nominations Open for Top Agency Stars to Join Yahoo Academy’s 2024 Edition https://www.exchangewire.com/blog/2024/03/05/nominations-open-for-top-agency-stars-to-join-yahoo-academys-2024-edition/ Tue, 05 Mar 2024 10:24:56 +0000 https://www.exchangewire.com/?p=1758562 Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising media agency and marketing superstars develop the skills needed to lead and thrive in the workplace of the future. The [...]

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]]> Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues  https://www.exchangewire.com/blog/2024/03/01/retail-media-sees-significant-growth-audio-makes-a-splash-in-aus-amid-slowed-ad-spend-us-agencies-see-falling-revenues/ Fri, 01 Mar 2024 08:30:00 +0000 https://www.exchangewire.com/?p=1758522 This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues 

A forecast this week found that retail media is the fastest growing form of ad [...]

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]]> the7stars Boosts Investment Team with Senior Hires as Group Hits £500M Billings Milestone https://www.exchangewire.com/blog/2023/08/18/the7stars-boosts-investment-team-with-senior-hires-as-group-hits-500m-billings-milestone/ Fri, 18 Aug 2023 10:42:31 +0000 https://www.exchangewire.com/?p=1749693 Today (18th August), the7stars, the UK’s largest independent agency group, has confirmed four new senior hires across the investment team. Their latest hiring spree is driven by their expanded client roster YoY which has seen the Group’s billings rise to [...]

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