Acquisition Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/acquisition/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 20 Nov 2024 09:55:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Warner Brothers’ Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A  https://www.exchangewire.com/blog/2024/11/20/warner-brothers-max-arrives-to-asia-indian-news-agency-sues-openai-havas-to-consider-ma/ Wed, 20 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764973 News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A 

Warner Brothers’ Max Arrives in Asia

Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [...]

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]]> The Stack: Ad Tech M&A is Back https://www.exchangewire.com/blog/2024/11/15/the-stack-ad-tech-ma-is-back/ Fri, 15 Nov 2024 11:48:20 +0000 https://www.exchangewire.com/?p=1764887 This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily 

It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

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]]> ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities https://www.exchangewire.com/blog/2024/10/08/showheroes-group-acquires-vidds-strengthening-ai-driven-video-creation-capabilities/ Tue, 08 Oct 2024 14:23:23 +0000 https://www.exchangewire.com/?p=1763706 ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum. 

Founded in 2020 by Ed Thomas and Andrew Walters, [...]

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]]> Equativ Expands Retail Media Division with Kamino Retail Acquisition https://www.exchangewire.com/blog/2024/10/01/equativ-expands-retail-media-division-with-kamino-retail-acquisition/ Tue, 01 Oct 2024 13:15:32 +0000 https://www.exchangewire.com/?p=1763473 Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three [...]

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]]> YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce   https://www.exchangewire.com/blog/2024/09/23/youtubes-pause-screen-ads-roll-out-to-all-advertisers-ftc-denounces-social-media-giants-data-use-publicis-groupe-acquires-mars-united-commerce/ Mon, 23 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763219 Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce 

More than a year after YouTube revealed it was testing ads which play when a user pauses [...]

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]]> Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita https://www.exchangewire.com/blog/2024/08/19/adelaide-expands-leadership-in-media-quality-measurement-with-strategic-acquisition-of-rita/ Mon, 19 Aug 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1762509 Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO [...]

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]]> The Stack: Latest Ad Tech Deals and Acquisitions https://www.exchangewire.com/blog/2024/08/02/the-stack-latest-ad-tech-deals-and-acquisitions/ Fri, 02 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762196 This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily 

Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [...]

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]]> UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  https://www.exchangewire.com/blog/2024/07/30/uk-bvod-ad-spend-to-surpass-1-billion-in-2024-ftc-to-investigate-surveillance-pricing-grab-abandons-acquisition-of-trans-cab/ Tue, 30 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762054 On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab 

UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]

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]]> Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers https://www.exchangewire.com/blog/2024/07/25/informa-nears-deal-to-buy-cannes-lions-owner-ascential-youtube-earns-6-7bn-in-q2-ad-revenue-uk-streaming-market-loses-300k-subscribers/ Thu, 25 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761952 On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...]

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]]> BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table  https://www.exchangewire.com/blog/2024/06/13/bereal-acquired-for-e500m-global-ad-spend-to-rise-7-8-paramount-and-skydance-merger-off-the-table/ Thu, 13 Jun 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1760884 On today’s news digest: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table 

BeReal, the Paris-based photo sharing app which promotes authenticity on the platform, has been acquired by French video game maker, [...]

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