Predictions Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/predictions/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 16 Jan 2024 09:51:40 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Predictions 2024: Audio https://www.exchangewire.com/blog/2024/01/12/predictions-2024-audio/ Fri, 12 Jan 2024 12:28:56 +0000 https://www.exchangewire.com/?p=1756948 The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall.

In 2023, on-demand audio overtook linear audio for the first [...]

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]]> Predictions 2024: Social https://www.exchangewire.com/blog/2024/01/02/predictions-2024-social/ Tue, 02 Jan 2024 16:04:14 +0000 https://www.exchangewire.com/?p=1756865 From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers on X, 2023 certainly was not a dull year in the sphere of social media. But what [...]

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]]> Predictions 2024: Economy  https://www.exchangewire.com/blog/2023/12/27/predictions-2024-economy/ Wed, 27 Dec 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1756808 It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store?

With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]

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]]> Predictions 2024: OOH & DOOH https://www.exchangewire.com/blog/2023/12/21/predictions-2024-ooh-dooh/ Thu, 21 Dec 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1756609 In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH).

A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [...]

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]]> Predictions 2024: Data Futures https://www.exchangewire.com/blog/2023/12/20/predictions-2024-data-futures/ Wed, 20 Dec 2023 09:09:15 +0000 https://www.exchangewire.com/?p=1756527 As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? 

The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and maximise return [...]

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]]> A dive into all things contextual with Gourmet Ads’ Benjamin Christie  https://www.exchangewire.com/blog/2023/12/15/a-dive-into-all-things-contextual-with-gourmet-ads-benjamin-christie/ Fri, 15 Dec 2023 11:07:49 +0000 https://www.exchangewire.com/?p=1756264 With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions. We spoke with Benjamin Christie, founder and president of Gourmet Ads & Healthy Ads, who shed light on how advertisers [...]

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]]> Predictions 2024: Innovation https://www.exchangewire.com/blog/2023/12/14/predictions-2024-innovation/ Thu, 14 Dec 2023 16:20:49 +0000 https://www.exchangewire.com/?p=1756198 In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be.

A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [...]

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]]> Changes afoot: 2024 predictions & trends in digital-savvy APAC https://www.exchangewire.com/blog/2023/12/14/changes-afoot-2024-predictions-trends-in-digital-savvy-apac/ Thu, 14 Dec 2023 11:50:42 +0000 https://www.exchangewire.com/?p=1756156 John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands on data privacy changes, budgeting, the TV landscape, and AI to illustrate his expectations for 2024.

2023 has been a [...]

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]]> ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech? https://www.exchangewire.com/blog/2023/12/06/exchangewire-2024-predictions-whats-making-an-impact-in-ad-tech/ Wed, 06 Dec 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1755191 The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces.

So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting [...]

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]]> How will Web3 develop in 2023? https://www.exchangewire.com/blog/2023/01/12/how-will-web3-develop-in-2023/ Thu, 12 Jan 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1739520 Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [...]

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