Podcast Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/podcast/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 19 Nov 2024 10:53:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising https://www.exchangewire.com/blog/2024/11/19/numbereight-partners-with-barometer-to-empower-data-driven-podcast-advertising/ Tue, 19 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1764951 In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [...]

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]]> US Election Generates Nearly 20 x More UK Reader Interest Than Budget https://www.exchangewire.com/blog/2024/11/12/us-election-generates-nearly-20-x-more-uk-reader-interest-than-budget/ Tue, 12 Nov 2024 14:10:10 +0000 https://www.exchangewire.com/?p=1764765 Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows.

Between [...]

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]]> Google Ordered to Pay Antitrust Damages to Equativ; Meta Moves into AI Podcasting Game https://www.exchangewire.com/blog/2024/10/28/google-ordered-to-pay-antitrust-damages-to-equativ-meta-moves-into-ai-podcasting-game/ Mon, 28 Oct 2024 09:36:59 +0000 https://www.exchangewire.com/?p=1764290 News in brief: Google ordered to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta moves into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets

Google Fined for Anti-Competitive Practices in Online Advertising

The Paris [...]

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]]> Hawk, an Azerion Company, Selects Veritonic for Audio Attribution https://www.exchangewire.com/blog/2024/08/08/hawk-an-azerion-company-selects-veritonic-for-audio-attribution/ Thu, 08 Aug 2024 13:37:32 +0000 https://www.exchangewire.com/?p=1762327 Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [...]

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]]> Podcasts: Play or Skip for Media Buyers?   https://www.exchangewire.com/blog/2024/08/05/podcasts-play-or-skip-for-media-buyers/ Mon, 05 Aug 2024 11:34:15 +0000 https://www.exchangewire.com/?p=1762217 Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

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]]> TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute https://www.exchangewire.com/blog/2024/07/10/tiktok-launches-initiative-to-attract-uk-sellers-spotify-introduces-podcast-comments-omnicom-media-group-sponsors-worlds-largest-marketing-research-institute/ Wed, 10 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761520 On today’s news digest: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute

With the objective of helping UK businesses sell products in its app, TikTok has launched a “£1 [...]

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]]> The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses https://www.exchangewire.com/blog/2024/06/07/the-stack-ad-industry-calls-for-more-inclusivity-broadcasters-increasingly-taking-stakes-in-early-stage-businesses/ Fri, 07 Jun 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760748 This week on The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses; ITN Safeguards Content Archive from AI; Today’s episode of the MadTech Daily 

Early this week, we took a look at a report [...]

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]]> The Stack: Podcasting Booms; the Latest from OpenAI  https://www.exchangewire.com/blog/2024/05/31/the-stack-podcasting-booms-the-latest-from-openai/ Fri, 31 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760620 This week on The Stack: Podcasting Booms; the Latest from OpenAI; PayPal Plans Ad Network; Today's MadTech Daily Podcast

With the release of Spotify’s latest Global Trends report, the streaming platform showed us that podcasting is bigger than ever. According to [...]

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]]> Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features  https://www.exchangewire.com/blog/2024/05/28/privacy-sandbox-apis-temporarily-unavailable-sports-podcasts-on-spotify-see-growth-of-74-amazon-unveils-new-ad-tech-features/ Tue, 28 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760498 On today’s news digest: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features 

Last week, Privacy Sandbox’s APIs were temporarily unavailable due to a misconfiguration in the Chrome-facilitated testing setup. The [...]

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]]> Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues  https://www.exchangewire.com/blog/2024/03/01/retail-media-sees-significant-growth-audio-makes-a-splash-in-aus-amid-slowed-ad-spend-us-agencies-see-falling-revenues/ Fri, 01 Mar 2024 08:30:00 +0000 https://www.exchangewire.com/?p=1758522 This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues 

A forecast this week found that retail media is the fastest growing form of ad [...]

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