Retail Media Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/retail-media/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 21 Nov 2024 15:04:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy https://www.exchangewire.com/blog/2024/11/21/pentaleap-unveils-h2-2024-sponsored-products-benchmarks-report-with-colosseum-strategy/ Thu, 21 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1765030 Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this version, Pentaleap has joined forces with retail media consultancy Colosseum Strategy, bringing together deeper insights [...]

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]]> “Retail Media Has So Much Untapped Potential”: Q&A with Pentaleap https://www.exchangewire.com/blog/2024/11/21/retail-media-has-so-much-untapped-potential-qa-with-pentaleap/ Thu, 21 Nov 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1764976 We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum Strategy to discuss the opportunity of retail media, and hear about their latest research.

Tell us about your new retail media report and what you wanted [...]

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]]> ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta https://www.exchangewire.com/blog/2024/11/14/a-game-changing-opportunity-for-brands-and-retailers-qa-with-martin-jensen-nexta/ Thu, 14 Nov 2024 13:33:01 +0000 https://www.exchangewire.com/?p=1764865 We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.

How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?

Retail media technology presents [...]

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]]> LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner https://www.exchangewire.com/blog/2024/11/12/liveramp-criteo-collaborate-to-propel-first-party-data-capabilities-for-omnichannel-retail-media-with-boots-as-launch-partner/ Tue, 12 Nov 2024 09:01:41 +0000 https://www.exchangewire.com/?p=1764743 LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo. Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the [...]

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]]> Women in Retail Media Collective Debuts to Champion Female Leaders in the Booming Retail Media Space https://www.exchangewire.com/blog/2024/11/11/women-in-retail-media-collective-debuts-to-champion-female-leaders-in-the-booming-retail-media-space/ Mon, 11 Nov 2024 11:00:40 +0000 https://www.exchangewire.com/?p=1764722 Supported by Pentaleap, Skai, FMCG Guys, and IAB Europe, with over 20 members representing major RMNs, technology firms, and industry bodies. The retail media industry is experiencing unprecedented growth, projected to reach USD$125bn (£96.9bn)by 2026 with an annual growth rate [...]

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]]> Scaling Retail Media’s Walled Gardens   https://www.exchangewire.com/blog/2024/10/31/scaling-retail-medias-walled-gardens/ Thu, 31 Oct 2024 16:06:29 +0000 https://www.exchangewire.com/?p=1764464 Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.  

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

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]]> Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase  https://www.exchangewire.com/blog/2024/10/30/microsoft-accuses-google-ai-search-engine-by-meta-on-the-cards-iab-europes-retail-media-certification-programme-begins-beta-phase/ Wed, 30 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764402 News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase 

Microsoft Accuses Google 

In the latest of battles among big tech, Microsoft has accused Google of running ‘shadow campaigns’ [...]

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]]> The Stack: Retail Media Making Waves https://www.exchangewire.com/blog/2024/10/25/the-stack-retail-media-making-waves/ Fri, 25 Oct 2024 10:14:14 +0000 https://www.exchangewire.com/?p=1764278 A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.

Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .

Starting [...]

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]]> What does retail media need to do next? https://www.exchangewire.com/blog/2024/10/24/what-does-retail-media-need-to-do-next/ Thu, 24 Oct 2024 11:12:20 +0000 https://www.exchangewire.com/?p=1764217 Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts.

Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

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]]> MadTech Sketch: The Retail Media Stack https://www.exchangewire.com/blog/2024/10/24/madtech-sketch-the-retail-media-stack/ Thu, 24 Oct 2024 07:56:56 +0000 https://www.exchangewire.com/?p=1764241 Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.  PayPal, for instance, announced its plans recently to launch an [...]

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