Monetisation Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/monetisation/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 21 Nov 2024 15:04:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy https://www.exchangewire.com/blog/2024/11/21/pentaleap-unveils-h2-2024-sponsored-products-benchmarks-report-with-colosseum-strategy/ Thu, 21 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1765030 Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this version, Pentaleap has joined forces with retail media consultancy Colosseum Strategy, bringing together deeper insights [...]

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]]> “Retail Media Has So Much Untapped Potential”: Q&A with Pentaleap https://www.exchangewire.com/blog/2024/11/21/retail-media-has-so-much-untapped-potential-qa-with-pentaleap/ Thu, 21 Nov 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1764976 We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum Strategy to discuss the opportunity of retail media, and hear about their latest research.

Tell us about your new retail media report and what you wanted [...]

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]]> Mollie Spilman Joins ArcSpan’s Advisory Board https://www.exchangewire.com/blog/2024/11/12/mollie-spilman-joins-arcspans-advisory-board/ Tue, 12 Nov 2024 14:13:27 +0000 https://www.exchangewire.com/?p=1764773 ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in advertising technology, has joined the company’s Advisory Board. As ArcSpan’s Audience Monetisation System (AMS) continues to set new standards in [...]

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]]> Content Ignite is Now a Google Certified Publishing Partner https://www.exchangewire.com/blog/2024/11/06/content-ignite-is-now-a-google-certified-publishing-partner/ Wed, 06 Nov 2024 10:48:31 +0000 https://www.exchangewire.com/?p=1764608 Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).

The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [...]

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]]> Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux https://www.exchangewire.com/blog/2024/10/28/opti-digital-welcomes-nadia-rabhi-as-publisher-development-director-for-france-benelux/ Mon, 28 Oct 2024 10:19:21 +0000 https://www.exchangewire.com/?p=1764320 Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets. 

This strategic hire aligns with Opti Digital’s remarkable global [...]

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]]> Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers https://www.exchangewire.com/blog/2024/10/23/content-ignite-unveils-experiment-technology-to-optimise-ad-performance-for-publishers/ Wed, 23 Oct 2024 09:25:09 +0000 https://www.exchangewire.com/?p=1764203 Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers. 

This innovative feature allows publishers to effortlessly set up, run, and analyse [...]

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]]> Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences https://www.exchangewire.com/blog/2024/10/18/yahoo-id-solutions-continues-momentum-extends-publisher-availability-to-provide-publishers-better-roi-on-their-recognised-audiences/ Fri, 18 Oct 2024 10:20:48 +0000 https://www.exchangewire.com/?p=1764025 Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]

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]]> AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model https://www.exchangewire.com/blog/2024/10/16/adinmo-survey-reveals-72-of-mobile-games-makers-adopting-hybrid-monetisation-model/ Wed, 16 Oct 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1763935 AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games. 

The study charts the continued growth [...]

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]]> Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities https://www.exchangewire.com/blog/2024/10/16/axis-gravite-announce-strategic-partnership-to-elevate-programmatic-advertising-capabilities/ Wed, 16 Oct 2024 08:35:17 +0000 https://www.exchangewire.com/?p=1763951 Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]

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]]> Connatix & JW Player Merge to Create the Industry’s Largest Video Technology & Monetisation Platform https://www.exchangewire.com/blog/2024/10/09/connatix-jw-player-merge-to-create-the-industrys-largest-video-technology-monetisation-platform/ Wed, 09 Oct 2024 15:37:18 +0000 https://www.exchangewire.com/?p=1763787 JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix. By unifying JWP’s broadcast-level live and on-demand streaming, data, [...]

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