Identity Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/identity/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 14 Nov 2024 08:50:21 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC https://www.exchangewire.com/blog/2024/11/14/equativ-strengthens-its-cookieless-solutions-by-integrating-first-id-into-its-curation-marketplace-ebc/ Thu, 14 Nov 2024 08:50:19 +0000 https://www.exchangewire.com/?p=1764847 Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution.

This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]

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]]> FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id https://www.exchangewire.com/blog/2024/10/28/freewheel-strengthens-its-compatibility-with-universal-identifiers-including-first-id/ Mon, 28 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764277 FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]

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]]> MadTech Sketch: The Future of Cookieless Measurement https://www.exchangewire.com/blog/2024/10/22/madtech-sketch-the-future-of-cookieless-measurement/ Tue, 22 Oct 2024 08:41:55 +0000 https://www.exchangewire.com/?p=1764312 As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement

In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

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]]> Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences https://www.exchangewire.com/blog/2024/10/18/yahoo-id-solutions-continues-momentum-extends-publisher-availability-to-provide-publishers-better-roi-on-their-recognised-audiences/ Fri, 18 Oct 2024 10:20:48 +0000 https://www.exchangewire.com/?p=1764025 Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]

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]]> Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers https://www.exchangewire.com/blog/2024/09/23/axeptio-first-id-partner-to-democratise-the-use-of-ids-among-advertisers/ Mon, 23 Sep 2024 10:24:02 +0000 https://www.exchangewire.com/?p=1763231 Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]

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]]> The Cookie Lives, But the Pie Gets Smaller https://www.exchangewire.com/blog/2024/07/25/the-cookie-lives-but-the-pie-gets-smaller/ Thu, 25 Jul 2024 13:55:00 +0000 https://www.exchangewire.com/?p=1761857 First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...]

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]]> First-id Partners with Webedia Spain to Expand its Cookieless Media Network https://www.exchangewire.com/blog/2024/06/11/first-id-partners-with-webedia-spain-to-expand-its-cookieless-media-network/ Tue, 11 Jun 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760767 First-id, the first-party identification solution that is revolutionising the French market, is partnering with Webedia to position itself at the forefront of advertising innovation in the digital media sector.

By integrating First-id, Webedia will be able to create its own Webedia [...]

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]]> Prisma Media Solutions Experience of the Unique Identifier Solution: First-id https://www.exchangewire.com/blog/2024/06/04/prisma-media-solutions-experience-of-the-unique-identifier-solution-first-id/ Tue, 04 Jun 2024 08:33:44 +0000 https://www.exchangewire.com/?p=1760668 Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]

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]]> Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance https://www.exchangewire.com/blog/2024/04/22/yahoo-launches-identity-solutions-for-ctv-bridging-the-gap-across-channels-enhancing-performance/ Mon, 22 Apr 2024 11:48:13 +0000 https://www.exchangewire.com/?p=1759675 Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore. 

It will allow advertisers [...]

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]]> ArcSpan Releases “Identifier Audit” to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes https://www.exchangewire.com/blog/2024/04/04/arcspan-releases-identifier-audit-to-expand-audience-data-analytics-suite-aiding-publishers-in-linking-identifiers-to-programmatic-outcomes/ Thu, 04 Apr 2024 14:35:47 +0000 https://www.exchangewire.com/?p=1759219 ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]

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