Open Web Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/open-web/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 22 Oct 2024 13:48:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Taboola Signs Exclusive Deal with National World & Axiom Media Alliance (AMA) https://www.exchangewire.com/blog/2024/10/22/taboola-signs-exclusive-deal-with-national-world-axiom-media-alliance-ama/ Tue, 22 Oct 2024 13:48:49 +0000 https://www.exchangewire.com/?p=1764101 Taboola, a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.  

The London Stock Exchange-listed National World is [...]

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]]> Taboola Introduces Abby, an Industry-First Generative AI Assistant https://www.exchangewire.com/blog/2024/10/15/taboola-introduces-abby-an-industry-first-generative-ai-assistant/ Tue, 15 Oct 2024 14:44:42 +0000 https://www.exchangewire.com/?p=1763928 Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]

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]]> Taboola Data Reveals; Benefits Top of the Agenda for Brits in September https://www.exchangewire.com/blog/2024/10/03/taboola-data-reveals-benefits-top-of-the-agenda-for-brits-in-september/ Thu, 03 Oct 2024 13:19:47 +0000 https://www.exchangewire.com/?p=1763592 Taboola, powers recommendations for the open web, helping people discover things they may like. The Department for Work and Pensions (DWP) was the most read-about topic across Taboola’s network of UK publishers last month, attracting 18 million page views.

A surge [...]

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]]> Taboola Signs Exclusive Deal with Foundry https://www.exchangewire.com/blog/2024/05/31/taboola-signs-exclusive-deal-with-foundry/ Fri, 31 May 2024 10:19:04 +0000 https://www.exchangewire.com/?p=1760634 Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.

Foundry is utilising Taboola’s suite of [...]

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]]> Ad Tech Is Not Big Tech     https://www.exchangewire.com/blog/2024/05/23/ad-tech-is-not-big-tech/ Thu, 23 May 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1760446 Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball

The internet is changing in 2024. Although the [...]

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]]> Captify Launches Search-a-Like Audience Technology https://www.exchangewire.com/blog/2024/05/22/captify-launches-search-a-like-audience-technology/ Wed, 22 May 2024 08:50:10 +0000 https://www.exchangewire.com/?p=1760436 Captify, the leading search intelligence platform for the open web, announced the launch of Search-a-Like audiences, a new tool that helps brands maximise their first-party data. Previously only offered to select users in beta as Audience Amplifier, this capability is [...]

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]]> Captify & Samba TV Launch Australia’s First Search & TV Measurement Solution https://www.exchangewire.com/blog/2024/03/19/captify-samba-tv-launch-australias-first-search-tv-measurement-solution/ Tue, 19 Mar 2024 09:48:31 +0000 https://www.exchangewire.com/?p=1758811 Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) announced the integration of Captify’s Search Intelligence with Samba TV’s [...]

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]]> Captify Expands Sustainability Offering with Green Media Product https://www.exchangewire.com/blog/2024/03/07/captify-expands-sustainability-offering-with-green-media-product/ Thu, 07 Mar 2024 16:20:09 +0000 https://www.exchangewire.com/?p=1758649 As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading search intelligence platform for the open web, today (March 7th, 2024) announced an expansion of its sustainability efforts through the [...]

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]]> Predictions 2024: Open Web https://www.exchangewire.com/blog/2023/12/29/predictions-2024-open-web/ Fri, 29 Dec 2023 10:00:00 +0000 https://www.exchangewire.com/?p=1755903 As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes.

Understanding the trajectory of the open [...]

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]]> Yahoo Year in Review 2023: Singapore’s Top Online Searches Unveiled https://www.exchangewire.com/blog/2023/12/18/yahoo-year-in-review-2023-singapores-top-online-searches-unveiled/ Mon, 18 Dec 2023 11:16:55 +0000 https://www.exchangewire.com/?p=1756299 Yahoo has released its highly anticipated Year in Review 2023 - an annual collection of the most searched categories based on anonymised interest patterns of what was searched by users on Yahoo. 

Serving as a rich resource and insight into the [...]

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