Marketing Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/marketing/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 15:20:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300% https://www.exchangewire.com/blog/2024/11/28/taboola-data-shows-jaguar-rebrand-sees-reader-interest-in-carmaker-surge-over-1300/ Thu, 28 Nov 2024 15:20:21 +0000 https://www.exchangewire.com/?p=1765247 It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]

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]]> PubMatic Promotes Harpreet Kallah to the Position of Associate Marketing Director, UK & MENA   https://www.exchangewire.com/blog/2024/11/26/pubmatic-promotes-harpreet-kallah-to-the-position-of-associate-marketing-director-uk-mena/ Tue, 26 Nov 2024 13:36:32 +0000 https://www.exchangewire.com/?p=1765124 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet Kallah has been promoted to the position of associate marketing director, UK & MENA.  

In this new role, Kallah will lead [...]

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]]> GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands https://www.exchangewire.com/blog/2024/10/09/gumgum-inc-launches-first-of-its-kind-sports-marketing-solution-for-brands/ Wed, 09 Oct 2024 16:18:38 +0000 https://www.exchangewire.com/?p=1763794 GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics [...]

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]]> Fortune Media & Great Place To Work Name Clinch to 2024 Best Workplaces in Advertising & Marketing List, Ranking No.16 https://www.exchangewire.com/blog/2024/09/12/fortune-media-great-place-to-work-name-clinch-to-2024-best-workplaces-in-advertising-marketing-list-ranking-no-16/ Thu, 12 Sep 2024 07:31:58 +0000 https://www.exchangewire.com/?p=1763006 Great Place To Work® and Fortune have selected Clinch for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List. This is Clinch’s 3rd time being named to this prestigious list, this year coming in at 16th place. Earning a [...]

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]]> Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering https://www.exchangewire.com/blog/2024/09/11/carwow-partners-with-adform-to-transform-its-digital-marketing-expand-retail-media-offering/ Wed, 11 Sep 2024 10:20:19 +0000 https://www.exchangewire.com/?p=1762976 Adform, the most powerful and safe media buying platform, today (September 11th, 2024) announces its new partnership with Carwow, Europe’s biggest online car changing marketplace, at a significant time of expansion for the business. Adform’s full suite of services will [...]

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]]> Illuma’s AI-Powered Contextual Tools Now Available Through Amazon Publisher Services’ Connections Marketplace https://www.exchangewire.com/blog/2024/08/21/illumas-ai-powered-contextual-tools-now-available-through-amazon-publisher-services-connections-marketplace/ Wed, 21 Aug 2024 08:41:58 +0000 https://www.exchangewire.com/?p=1762550 Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps.Illuma’s privacy-centric AI technology is used by publishers [...]

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]]> Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing https://www.exchangewire.com/blog/2024/08/15/pigs-surgeons-patients-reasons-for-optimism-in-data-driven-marketing/ Thu, 15 Aug 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762447 In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie.

"A Pig, a surgeon and a patient walk into a [...]

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]]> Redefining Marketing Measurement with Incrementality https://www.exchangewire.com/blog/2024/08/01/redefining-marketing-measurement-with-incrementality/ Thu, 01 Aug 2024 01:00:00 +0000 https://www.exchangewire.com/?p=1762135 In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to evolve their approaches to thrive.

North star KPIs deserve north star measurement

DAU, revenue, margins - These are the goals around which [...]

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]]> impact.com Unveils Fully Customisable Customer Referral Solution https://www.exchangewire.com/blog/2024/07/30/impact-com-unveils-fully-customisable-customer-referral-solution/ Tue, 30 Jul 2024 15:06:11 +0000 https://www.exchangewire.com/?p=1762083 impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

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]]> Teads Appoints Nick Crossley as UK Automotive Industry Director https://www.exchangewire.com/blog/2024/07/24/teads-appoints-nick-crossley-as-uk-automotive-industry-director/ Wed, 24 Jul 2024 14:19:24 +0000 https://www.exchangewire.com/?p=1761934 Teads, the global media platform, announces the appointment of Nick Crossley as UK automotive industry director.

Nick joins Teads from his role as UK market director at McClaren, bringing with him over 20 years of experience in the automotive industry, across [...]

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