Brands Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/brands/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 15:20:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300% https://www.exchangewire.com/blog/2024/11/28/taboola-data-shows-jaguar-rebrand-sees-reader-interest-in-carmaker-surge-over-1300/ Thu, 28 Nov 2024 15:20:21 +0000 https://www.exchangewire.com/?p=1765247 It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]

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]]> “Retail Media Has So Much Untapped Potential”: Q&A with Pentaleap https://www.exchangewire.com/blog/2024/11/21/retail-media-has-so-much-untapped-potential-qa-with-pentaleap/ Thu, 21 Nov 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1764976 We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum Strategy to discuss the opportunity of retail media, and hear about their latest research.

Tell us about your new retail media report and what you wanted [...]

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]]> ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta https://www.exchangewire.com/blog/2024/11/14/a-game-changing-opportunity-for-brands-and-retailers-qa-with-martin-jensen-nexta/ Thu, 14 Nov 2024 13:33:01 +0000 https://www.exchangewire.com/?p=1764865 We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.

How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?

Retail media technology presents [...]

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]]> Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit https://www.exchangewire.com/blog/2024/11/13/analysis-reveals-the-perfect-line-between-attention-profit/ Wed, 13 Nov 2024 12:46:35 +0000 https://www.exchangewire.com/?p=1764835 Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel.

The report, [...]

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]]> New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology https://www.exchangewire.com/blog/2024/11/12/new-picnic-study-reveals-clearpay-boosts-brand-consideration-with-new-quality-media-technology/ Tue, 12 Nov 2024 14:12:05 +0000 https://www.exchangewire.com/?p=1764767 Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign. 

Goodstuff [...]

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]]> Only 14% of UK Shoppers Plan to Spend in Holiday Sales https://www.exchangewire.com/blog/2024/10/29/only-14-of-uk-shoppers-plan-to-spend-in-holiday-sales/ Tue, 29 Oct 2024 11:10:27 +0000 https://www.exchangewire.com/?p=1764380 New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only 14% planning to [...]

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]]> Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data https://www.exchangewire.com/blog/2024/10/28/haunted-by-keywords-41-of-halloween-articles-wrongly-blocked-reveals-mantis-data/ Mon, 28 Oct 2024 13:50:04 +0000 https://www.exchangewire.com/?p=1764343 Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]

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]]> iion Welcomes Adam Peck as Head of Advertiser Sales, UK https://www.exchangewire.com/blog/2024/10/22/iion-welcomes-adam-peck-as-head-of-advertiser-sales-uk/ Tue, 22 Oct 2024 12:48:55 +0000 https://www.exchangewire.com/?p=1764097 iion, a global leader in attention-centric game advertising solutions, announced the appointment of Adam Peck as its new head of advertiser sales for the UK. With over 13 years of experience in ad tech and a strong focus on programmatic [...]

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]]> DV Launches News Accelerator https://www.exchangewire.com/blog/2024/10/16/dv-launches-news-accelerator/ Wed, 16 Oct 2024 15:09:14 +0000 https://www.exchangewire.com/?p=1763975 DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

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]]> GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands https://www.exchangewire.com/blog/2024/10/09/gumgum-inc-launches-first-of-its-kind-sports-marketing-solution-for-brands/ Wed, 09 Oct 2024 16:18:38 +0000 https://www.exchangewire.com/?p=1763794 GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics [...]

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