Partnership Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/partnership/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 15:24:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Content Ignite & The GoodNet Partner to Bring ESG (Environmental, Social and Governance) Data to Publishers https://www.exchangewire.com/blog/2024/11/28/content-ignite-the-goodnet-partner-to-bring-esg-environmental-social-and-governance-data-to-publishers/ Thu, 28 Nov 2024 15:24:22 +0000 https://www.exchangewire.com/?p=1765250 Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals.

The partnership will focus on [...]

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]]> Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic  https://www.exchangewire.com/blog/2024/11/21/walmarts-ad-business-sees-28-growth-apple-starts-selling-news-ads-x-partners-with-pubmatic/ Thu, 21 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1765008 News in brief: Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic 

Walmart’s Ad Business Sees 28% Growth

Walmart has reported a strong revenue growth for Q3, increasing 5.5% to a total of USD$169.6bn (£134bn). The [...]

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]]> Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences https://www.exchangewire.com/blog/2024/11/20/permutive-index-exchange-expand-partnership-to-unlock-premium-publisher-audiences/ Wed, 20 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1764985 Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

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]]> Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue https://www.exchangewire.com/blog/2024/11/20/pubstack-el-nacional-partnership-drives-40-uplift-in-ad-revenue/ Wed, 20 Nov 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1764943 Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most prestigious publishers. This collaboration leverages Pubstack's cutting-edge technology to optimise El Nacional's ad revenue and enhance its digital advertising strategy.

Empowering [...]

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]]> NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising https://www.exchangewire.com/blog/2024/11/19/numbereight-partners-with-barometer-to-empower-data-driven-podcast-advertising/ Tue, 19 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1764951 In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [...]

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]]> Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC https://www.exchangewire.com/blog/2024/11/14/equativ-strengthens-its-cookieless-solutions-by-integrating-first-id-into-its-curation-marketplace-ebc/ Thu, 14 Nov 2024 08:50:19 +0000 https://www.exchangewire.com/?p=1764847 Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution.

This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]

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]]> Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns https://www.exchangewire.com/blog/2024/11/13/skyrise-cedara-partner-to-help-advertisers-measure-reduce-environmental-impact-of-media-campaigns/ Wed, 13 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764731 Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. 

The fully integrated Cedara solution benefits Skyrise [...]

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]]> LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner https://www.exchangewire.com/blog/2024/11/12/liveramp-criteo-collaborate-to-propel-first-party-data-capabilities-for-omnichannel-retail-media-with-boots-as-launch-partner/ Tue, 12 Nov 2024 09:01:41 +0000 https://www.exchangewire.com/?p=1764743 LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo. Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the [...]

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]]> Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory https://www.exchangewire.com/blog/2024/11/06/audigent-partners-with-google-ad-manager-to-help-agencies-access-curated-inventory/ Wed, 06 Nov 2024 10:46:17 +0000 https://www.exchangewire.com/?p=1764604 Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature. 

This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

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]]> Ford estrena su nueva campaña digital dirigida a ‘Thrivers’ para el lanzamiento de su Explorer 100% eléctrico https://www.exchangewire.com/blog/2024/11/06/ford-estrena-su-nueva-campana-digital-dirigida-a-thrivers-para-el-lanzamiento-de-su-explorer-100-electrico/ Wed, 06 Nov 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1764578 Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [...]

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