ESG Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/esg/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 15:24:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Content Ignite & The GoodNet Partner to Bring ESG (Environmental, Social and Governance) Data to Publishers https://www.exchangewire.com/blog/2024/11/28/content-ignite-the-goodnet-partner-to-bring-esg-environmental-social-and-governance-data-to-publishers/ Thu, 28 Nov 2024 15:24:22 +0000 https://www.exchangewire.com/?p=1765250 Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals.

The partnership will focus on [...]

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]]> Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising https://www.exchangewire.com/blog/2024/03/28/greenbids-the-goodnet-unite-to-integrate-ethical-metrics-in-programmatic-advertising/ Thu, 28 Mar 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1759027 In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical [...]

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]]> IMPACT+ & PYURE’s Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns https://www.exchangewire.com/blog/2024/03/12/impact-pyures-partnership-helps-german-advertisers-cut-the-environmental-impact-of-digital-campaigns/ Tue, 12 Mar 2024 14:18:38 +0000 https://www.exchangewire.com/?p=1758704 Advertisers across Germany, Austria, and Switzerland can now track and reduce the environmental impact of their online campaigns through a new partnership between PYURE and leading sustaintech platform IMPACT+. 

IMPACT+’s suite of industry-leading solutions is used by global brands and agencies [...]

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]]> IAS Releases Inaugural Responsibility Report https://www.exchangewire.com/blog/2023/12/06/ias-releases-inaugural-responsibility-report/ Wed, 06 Dec 2023 12:46:09 +0000 https://www.exchangewire.com/?p=1755178 Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives.

“We [...]

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]]> The Stack: TikTok Launches “Out of Phone”, Japan to Investigate Google https://www.exchangewire.com/blog/2023/10/27/the-stack-tiktok-launches-out-of-phone-japan-to-investigate-google/ Fri, 27 Oct 2023 07:00:00 +0000 https://www.exchangewire.com/?p=1752818 This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google...

TikTok introduces “Out of Phone”

Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”...

Google to be investigated in Japan

The Japan Fair Trade Commission [...]

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]]> Apple Scrutinised for “Carbon Neutral” Claims; Shoppable Ads Come to Channel 4, Paramount https://www.exchangewire.com/blog/2023/10/25/apple-scrutinised-for-carbon-neutral-claims-shoppable-ads-come-to-channel-4-paramount/ Wed, 25 Oct 2023 06:15:00 +0000 https://www.exchangewire.com/?p=1752749 In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and Paramount explore shoppable TV ads; and Microsoft commits AUD$5bn (~£2.59bn) to develop its AI capabilities in Australia.

EU scrutinises Apple’s “carbon [...]

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]]> Good-Loop & Yahoo Partner to Help Advertisers Minimise Carbon Emissions https://www.exchangewire.com/blog/2023/09/28/good-loop-yahoo-partner-to-help-advertisers-minimise-carbon-emissions/ Thu, 28 Sep 2023 08:55:12 +0000 https://www.exchangewire.com/?p=1751173 Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable.

As a whole, the digital advertising industry requires a massive amount [...]

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]]> IMPACT+ Reduces Environmental Effect of Weborama Campaigns https://www.exchangewire.com/blog/2023/09/26/impact-reduces-environmental-effect-of-weborama-campaigns/ Tue, 26 Sep 2023 11:52:48 +0000 https://www.exchangewire.com/?p=1751050 IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns has partnered with Weborama, a media company specialising in semantic AI for targeted campaigns. By incorporating IMPACT+'s tool into the core of Weborama's Trading Desk, the comapany will [...]

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]]> Industry Review 2024: Sustainability – time to take responsibility https://www.exchangewire.com/blog/2023/09/15/industry-review-2024-sustainability-time-to-take-responsibility/ Fri, 15 Sep 2023 15:00:00 +0000 https://www.exchangewire.com/?p=1750654 ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact.

Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]

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]]> The GoodNet Partnership with Legacy Media Provides Marketers with the ESG Lens to Achieve Great Results Whilst Doing Good https://www.exchangewire.com/blog/2023/08/01/the-goodnet-partnership-with-legacy-media-provides-marketers-with-the-esg-lens-to-achieve-great-results-whilst-doing-good/ Tue, 01 Aug 2023 11:45:59 +0000 https://www.exchangewire.com/?p=1749240 The GoodNet – the ethical media and intelligence company – has announced a partnership with Legacy Media to utilise market-leading aggregated ESG data within its ethical intelligence tool, GoodIQ.

This partnership brings together The GoodNet’s deep expertise in helping advertisers reach [...]

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