Environmental Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/environmental/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 15:24:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Content Ignite & The GoodNet Partner to Bring ESG (Environmental, Social and Governance) Data to Publishers https://www.exchangewire.com/blog/2024/11/28/content-ignite-the-goodnet-partner-to-bring-esg-environmental-social-and-governance-data-to-publishers/ Thu, 28 Nov 2024 15:24:22 +0000 https://www.exchangewire.com/?p=1765250 Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals.

The partnership will focus on [...]

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]]> SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media https://www.exchangewire.com/blog/2024/10/08/smrs-partners-with-cedara-to-build-path-to-net-zero-empower-clients-with-sustainable-media/ Tue, 08 Oct 2024 09:37:23 +0000 https://www.exchangewire.com/?p=1763694 SMRS, a culture, brand, and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging [...]

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]]> Virtual Minds Optimises its Technology Portfolio with Carbon Measurement Insights from Cedara https://www.exchangewire.com/blog/2024/10/02/virtual-minds-optimises-its-technology-portfolio-with-carbon-measurement-insights-from-cedara/ Wed, 02 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1763503 Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured, and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, [...]

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]]> ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads Online; The Hague Bans Fossil Fuel Ads  https://www.exchangewire.com/blog/2024/09/17/itv-launches-discount-finding-extension-uk-to-ban-junk-food-ads-online-the-hague-bans-fossil-fuel-ads/ Tue, 17 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763085 Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads 

ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [...]

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]]> Greenbids’ Michael Hanbury-Williams on the Industry’s Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market  https://www.exchangewire.com/blog/2024/09/12/greenbids-michael-hanbury-williams-on-the-industrys-obsession-with-carbon-emission-measurement-reaching-net-zero-and-opportunities-in-the-uk-market/ Thu, 12 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762922 Michael Hanbury-Williams, recently appointed UK Managing Director at Greenbids, discusses how the ad industry's obsession with measuring carbon emissions has become a mere box-ticking exercise, and how genuine action can be taken. He considers the next steps for the industry [...]

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]]> Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets  https://www.exchangewire.com/blog/2024/07/23/google-abandons-third-party-cookie-deprecation-channel-4-establishes-data-partnership-with-zoopla/ Tue, 23 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761776 On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets 

Putting an end to years of limbo for the advertising industry, Google has decided to abandon its [...]

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]]> New Government – New Era for Ad Tech?  https://www.exchangewire.com/blog/2024/07/12/new-government-new-era-for-ad-tech/ Fri, 12 Jul 2024 11:23:59 +0000 https://www.exchangewire.com/?p=1761599 What does Labour’s victory in the UK general election mean for ad tech? With the change of government, what can the industry expect?

Labour won a landslide victory in the UK general election last week, closing the door on 14 years [...]

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]]> GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis https://www.exchangewire.com/blog/2024/07/10/groupm-minimised-programmatic-video-campaign-carbon-emissions-with-pubmatic-seenthis/ Wed, 10 Jul 2024 12:45:22 +0000 https://www.exchangewire.com/?p=1761547 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]

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]]> Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs  https://www.exchangewire.com/blog/2024/07/04/googles-emissions-climb-48-merger-agreement-reached-for-paramount-global-privacy-sandbox-testing-finds-33-decline-in-cpms/ Thu, 04 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761408 On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs 

Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [...]

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]]> Greenbids Announces Compliance with GARM’s Global Framework https://www.exchangewire.com/blog/2024/07/02/greenbids-announces-compliance-with-garms-global-framework/ Tue, 02 Jul 2024 08:16:30 +0000 https://www.exchangewire.com/?p=1761361 Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media (GARM) framework to measure media’s carbon emissions. This achievement, under the auspices of the World Federation of Advertisers (WFA), underscores [...]

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