ExchangeWire PressBox, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 15:24:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Content Ignite & The GoodNet Partner to Bring ESG (Environmental, Social and Governance) Data to Publishers https://www.exchangewire.com/blog/2024/11/28/content-ignite-the-goodnet-partner-to-bring-esg-environmental-social-and-governance-data-to-publishers/ Thu, 28 Nov 2024 15:24:22 +0000 https://www.exchangewire.com/?p=1765250 Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals.

The partnership will focus on [...]

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]]> Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300% https://www.exchangewire.com/blog/2024/11/28/taboola-data-shows-jaguar-rebrand-sees-reader-interest-in-carmaker-surge-over-1300/ Thu, 28 Nov 2024 15:20:21 +0000 https://www.exchangewire.com/?p=1765247 It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]

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]]> ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision https://www.exchangewire.com/blog/2024/11/27/showheroes-expands-in-house-attention-index-model-to-connected-tv-partnering-with-tvision/ Wed, 27 Nov 2024 10:40:58 +0000 https://www.exchangewire.com/?p=1765151 ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

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]]> Cookie Information Releases the Best Free Plan on the Market https://www.exchangewire.com/blog/2024/11/26/cookie-information-releases-the-best-free-plan-on-the-market/ Tue, 26 Nov 2024 14:24:19 +0000 https://www.exchangewire.com/?p=1765129 With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory.

Balancing marketing efficiency and compliance with privacy laws remains one of the [...]

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]]> PubMatic Promotes Harpreet Kallah to the Position of Associate Marketing Director, UK & MENA   https://www.exchangewire.com/blog/2024/11/26/pubmatic-promotes-harpreet-kallah-to-the-position-of-associate-marketing-director-uk-mena/ Tue, 26 Nov 2024 13:36:32 +0000 https://www.exchangewire.com/?p=1765124 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet Kallah has been promoted to the position of associate marketing director, UK & MENA.  

In this new role, Kallah will lead [...]

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]]> Avventurarsi in una nuova era di advertising per Viaggi e Turismo con le soluzioni innovative di Invibes https://www.exchangewire.com/blog/2024/11/26/avventurarsi-in-una-nuova-era-di-advertising-per-viaggi-e-turismo-con-le-soluzioni-innovative-di-invibes/ Tue, 26 Nov 2024 13:30:00 +0000 https://www.exchangewire.com/?p=1765118 Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, sta amplificando il suo impegno nei settori del Travel e Tourism con soluzioni innovative di advertising progettate per coinvolgere i viaggiatori in ogni fase del loro viaggio. Solo nell'ultimo anno, Invibes ha [...]

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]]> Aufbruch in eine neue Ära der Reise- und Tourismuswerbung mit den innovativen Lösungen von Invibes https://www.exchangewire.com/blog/2024/11/26/aufbruch-in-eine-neue-ara-der-reise-und-tourismuswerbung-mit-den-innovativen-losungen-von-invibes/ Tue, 26 Nov 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1765081 Invibes Advertising (Invibes), ein Marktführer bei Innovationen im Bereich der digitalen Werbung, verstärkt sein Engagement in der Reise- und Tourismusbranche mit innovativen Werbelösungen, die Reisende auf jeder Etappe ihrer Reise ansprechen sollen. 

Allein im vergangenen Jahr hat Invibes mehr als 300 [...]

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]]> Une nouvelle ère pour les secteurs du voyage et du tourisme grâce aux solutions publicitaires innovantes d’Invibes https://www.exchangewire.com/blog/2024/11/26/une-nouvelle-ere-pour-les-secteurs-du-voyage-et-du-tourisme-grace-aux-solutions-publicitaires-innovantes-dinvibes/ Tue, 26 Nov 2024 12:30:00 +0000 https://www.exchangewire.com/?p=1765096 Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, assoit son expertise dans les secteurs du voyage et du tourisme en développant des solutions publicitaires qui accompagnent les voyageurs à chaque étape de leur séjour.

Au cours de l’année passée, Invibes a [...]

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]]> Invibes lanza nuevas soluciones específicas para el sector Viajes y Turismo https://www.exchangewire.com/blog/2024/11/26/invibes-lanza-nuevas-soluciones-especificas-para-el-sector-viajes-y-turismo/ Tue, 26 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1765100 A medida que la demanda de viajes supera los niveles prepandémicos -con un aumento del 110% en las reservas previstas para finales de 20242 - y una previsión aun mayor para 2025, las empresas más activas del sector demandan soluciones [...]

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]]> Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions https://www.exchangewire.com/blog/2024/11/26/embarking-on-a-new-era-of-travel-tourism-advertising-with-invibes-innovative-solutions/ Tue, 26 Nov 2024 11:32:32 +0000 https://www.exchangewire.com/?p=1765086 Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey. 

In the past year alone, Invibes has successfully [...]

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