Marketer Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/marketer/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 27 Nov 2024 12:57:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Black Friday 2024: Navigating the Challenges and Opportunities https://www.exchangewire.com/blog/2024/11/27/black-friday-2024-navigating-the-challenges-and-opportunities/ Wed, 27 Nov 2024 12:32:05 +0000 https://www.exchangewire.com/?p=1765157 How can marketers best harness the tools at their disposal to advertise successfully for Black Friday? 

In the UK alone, forecasts estimate that spending over the whole Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October 2022, [...]

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]]> “The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ https://www.exchangewire.com/blog/2024/11/13/the-only-way-to-reach-ctvs-potential-is-through-programmatic-zuzanna-gierlinska-miq/ Wed, 13 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764799 In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV.

What are the key strategies marketers can implement to fully unlock the potential [...]

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]]> Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers https://www.exchangewire.com/blog/2024/11/08/feel-the-pulse-yahoo-dsp-study-reveals-insights-into-the-minds-of-singapore-marketers/ Fri, 08 Nov 2024 12:58:55 +0000 https://www.exchangewire.com/?p=1764683 The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. 

Unveiled at Yahoo’s [...]

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]]> Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals https://www.exchangewire.com/blog/2024/10/03/technology-investment-set-to-surge-in-uk-lotame-cint-report-reveals/ Thu, 03 Oct 2024 13:27:57 +0000 https://www.exchangewire.com/?p=1763595 Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions [...]

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]]> URL Genius x impact.com: Commerce Creator Survey https://www.exchangewire.com/blog/2024/09/26/url-genius-x-impact-com-commerce-creator-survey/ Thu, 26 Sep 2024 08:32:22 +0000 https://www.exchangewire.com/?p=1763371 Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]

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]]> Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss https://www.exchangewire.com/blog/2024/09/05/zeotap-partners-with-id5-to-amplify-audience-addressability-to-overcome-signal-loss/ Thu, 05 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762714 Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry.

With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

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]]> Yahoo’s new Data Maturity Pulse ‘Pop Quiz’ Aims to Sharpen Marketers’ Data Insights https://www.exchangewire.com/blog/2024/07/31/yahoos-new-data-maturity-pulse-pop-quiz-aims-to-sharpen-marketers-data-insights/ Wed, 31 Jul 2024 08:27:38 +0000 https://www.exchangewire.com/?p=1762125 Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey.

The free and publicly available tool is [...]

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]]> IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade  https://www.exchangewire.com/blog/2024/07/18/ipa-bellwether-q2-2024-uk-marketing-budgets-reach-highest-peak-in-decade/ Thu, 18 Jul 2024 10:53:36 +0000 https://www.exchangewire.com/?p=1761699 The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures? 

The future is looking bright for the UK’s [...]

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]]> Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute https://www.exchangewire.com/blog/2024/06/27/clinch-ceo-named-top-retail-media-commerce-marketer-in-2024-by-path-to-purchase-institute/ Thu, 27 Jun 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1761269 Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute. 

“P2PI’s [...]

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]]> Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division  https://www.exchangewire.com/blog/2024/06/17/spotify-introduces-in-house-creative-agency-pinterest-launches-ad-labs-ana-spins-off-cross-media-measurement-solution-division/ Mon, 17 Jun 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761019 On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division 

Stepping up its offering for marketers, Spotify has launched an in-house creative agency, Spotify Creative Lab. The streamer intends to encourage [...]

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