Video Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/video-display/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 13:39:14 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video  https://www.exchangewire.com/blog/2024/11/28/teads-justin-taylor-on-how-advertisers-can-take-full-advantage-of-video/ Thu, 28 Nov 2024 13:39:11 +0000 https://www.exchangewire.com/?p=1765233 In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]

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]]> Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls https://www.exchangewire.com/blog/2024/11/12/digest-strong-q3-for-the-trade-desk-youtube-boosts-creator-ad-controls/ Tue, 12 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764734 News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report.

The Trade Desk posts strong Q3

The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

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]]> The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles  https://www.exchangewire.com/blog/2024/11/08/the-stack-uk-festive-season-ad-spend-to-break-new-record-video-giants-face-hurdles/ Fri, 08 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764658 This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces Curation Capability; Today’s MadTech Daily 

Following the release of AA/WARC’s latest Expenditure Report last week which revealed that ad spend had [...]

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]]> HeroVideo: AI Tool for Creating Videos Out of Articles by Bidmatic.io https://www.exchangewire.com/blog/2024/11/05/herovideo-ai-tool-for-creating-videos-out-of-articles-by-bidmatic-io/ Tue, 05 Nov 2024 10:39:45 +0000 https://www.exchangewire.com/?p=1764533 Bidmatic Inc. is thrilled to present HeroVideo - Article-to-Video platform that empowers media owners to transform their articles into engaging video content. The platform allows users to customise key parameters such as avatars, language, and voiceovers and witness the instant video [...]

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]]> Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards  https://www.exchangewire.com/blog/2024/11/05/paramount-faces-ad-targeting-lawsuit-amazon-introduces-ai-powered-recaps-snapchat-expands-retail-gift-cards/ Tue, 05 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764525 News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards 

Paramount Faces Ad Targeting Lawsuit

Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with [...]

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]]> FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id https://www.exchangewire.com/blog/2024/10/28/freewheel-strengthens-its-compatibility-with-universal-identifiers-including-first-id/ Mon, 28 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764277 FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]

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]]> The Stack: Retail Media Making Waves https://www.exchangewire.com/blog/2024/10/25/the-stack-retail-media-making-waves/ Fri, 25 Oct 2024 10:14:14 +0000 https://www.exchangewire.com/?p=1764278 A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.

Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .

Starting [...]

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]]> Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment https://www.exchangewire.com/blog/2024/10/24/nexx360-helps-publishers-maximise-revenue-in-complex-programmatic-video-advertising-environment/ Thu, 24 Oct 2024 11:09:29 +0000 https://www.exchangewire.com/?p=1764248 Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint.

The Nexx360 [...]

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]]> Examining Instream vs Outstream Video Ads with Teads’ Charlotte Cook-Anderson https://www.exchangewire.com/blog/2024/10/22/examining-instream-vs-outstream-video-ads-with-teads-charlotte-cook-anderson/ Tue, 22 Oct 2024 10:47:00 +0000 https://www.exchangewire.com/?p=1764114 In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream

Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

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]]> Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens https://www.exchangewire.com/blog/2024/10/22/pixels-unveils-groundbreaking-premium-sports-vertical-video-network-beyond-walled-gardens/ Tue, 22 Oct 2024 08:01:00 +0000 https://www.exchangewire.com/?p=1764006 Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens.

The vRoll™ network sources videos directly [...]

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