TikTok Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/tiktok/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 18:41:55 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s   https://www.exchangewire.com/blog/2024/11/29/the-stack-the-latest-on-googles-legal-battles-social-media-under-growing-scrutiny/ Fri, 29 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765258 This week on The Stack:  The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily 

This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [...]

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TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest  https://www.exchangewire.com/blog/2024/11/28/tiktok-to-block-certain-beauty-filters-for-under-18s-google-sends-subpoenas-to-openai-perplexity-and-microsoft-openai-shuts-down-video-tool-after-artists-protest/ Thu, 28 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765207 News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest

TikTok to Block Certain Beauty Filters for Under 18s 

As more attention is increasingly [...]

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US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox https://www.exchangewire.com/blog/2024/10/10/us-threatens-google-breakup-and-sues-tiktok-connatix-and-jw-player-merge/ Thu, 10 Oct 2024 06:10:00 +0000 https://www.exchangewire.com/?p=1763778 Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

For some time now, the ad tech industry has been predicting a breakup of Google’s tech empire. Now – following the August [...]

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Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability https://www.exchangewire.com/blog/2024/10/09/zefr-tiktok-pilot-video-exclusion-controls-expand-brand-suitability-placement-availability/ Wed, 09 Oct 2024 09:24:09 +0000 https://www.exchangewire.com/?p=1763753 Zefr, a global leader in brand suitability and content measurement, announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok's new Video Exclusion List product. [...]

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ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC  https://www.exchangewire.com/blog/2024/09/26/asa-bans-nike-and-sky-ads-tiktok-launches-search-ads-campaign-max-streaming-arrives-to-apac/ Thu, 26 Sep 2024 06:05:00 +0000 https://www.exchangewire.com/?p=1763359 Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC 

The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers. [...]

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CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools  https://www.exchangewire.com/blog/2024/09/09/cma-objects-to-googles-ad-tech-practices-tiktok-renews-nfl-partnership-youtube-introduces-new-deepfake-detection-tools/ Mon, 09 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762814 Today’s news: CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools 

With Google’s ad stack trial against the DOJ in the US beginning later today, all industry attention is fixed on how it [...]

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8 Out Of 10 of Brands’ TikTok Videos Not Working According to New Research from DAIVID https://www.exchangewire.com/blog/2024/09/04/8-out-of-10-of-brands-tiktok-videos-not-working-according-to-new-research-from-daivid/ Wed, 04 Sep 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1762709 Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]

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The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU https://www.exchangewire.com/blog/2024/08/09/the-stack-google-named-a-monopoly-x-against-advertisers-tiktok-lite-terminated-in-eu/ Fri, 09 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762318 This week on The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU; Today's MadTech Daily Podcast

This week was shaped by more Google-related breaking news – the tech titan lost its recent antitrust case with [...]

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Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic  https://www.exchangewire.com/blog/2024/08/07/warner-bros-and-fandango-sell-cinema-tickets-on-roblox-tiktok-terminates-lite-reward-feature-in-eu/ Wed, 07 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762274 On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic 

In a move to strengthen its connection with Gen Z gamers, Roblox has introduced a [...]

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TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute https://www.exchangewire.com/blog/2024/07/10/tiktok-launches-initiative-to-attract-uk-sellers-spotify-introduces-podcast-comments-omnicom-media-group-sponsors-worlds-largest-marketing-research-institute/ Wed, 10 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761520 On today’s news digest: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute

With the objective of helping UK businesses sell products in its app, TikTok has launched a “£1 [...]

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